The New Consumer: Post-Recession Recovery Demands New Approach from Consumer Products Brands

As our vantage point on the worst recession since the Great Depression takes shape in the collective rear-view mirror, one thing is certain: consumerism has changed dramatically. The buy-now-pay-later, keep-up-with-the-Joneses mentality that once drove market dynamics has been largely replaced by a more frugal and practical consumer approach. Most economic experts agree that this more cautious behavior isn’t likely to be thrown to the wind any time soon. Aside from scaled-back spending habits, other equally transformative forces have emerged over the last 18 to 24 months that could forever change the face of the consumer products market. Read more…


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