Beauty Retailing in the United States

Top 10 Checklist for Successful Beauty Retailing in the United States

Karen Doskow, our Director for Consumer Products practice, was recently invited to speak at HAPPI’s Brand Building Seminar about the challenging beauty retailing landscape in the United States. During her presentation, she revealed some interesting facts from our soon-to-be-published Beauty Retailing USA: Channel Analysis and Opportunities report. We have collated these gems into a top 10 list to share with you this week. These tidbits may not seem so impressive individually, but collectively they provide a menu of factors that should be considered to effectively navigate through the ever-changing beauty retailing landscape.

Adding value is the key to every channel or brand strategy.
Consumers love loyalty programs and feeling like they are rewarded.
Consumers are channel agnostic and will purchase in whatever channel is convenient for them at that moment.
Brick and mortar continues to evolve.
Be aware of new, emerging formats whether they are digital or physical stores.
It’s all about the shopping journey—make it fun, easy, and seamless!
Keep an eye on flash sites, subscription boxes, and curated collections.
Check out new, foreign chains entering the United States.
Alternate channels show the strongest growth opportunity.
Diversify—omni-channel shopping is here to stay.

Learn more exciting facts about the beauty retailing landscape in the United States from our upcoming Beauty Retailing USA: Channel Analysis and Opportunities report. Focusing on the sales shifts that have occurred from 2009 to 2014, this report will provide you with a 360 degree view of the complex retail landscape specific to beauty and personal care products. Covering both major and alternate purchase channels, profiles for 10 major retailers and 25 product categories, the report will help you explore business opportunities by illustrating the retailing dynamics in one of the most important markets of the personal care industry—the United States.

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