Beauty Devices market during Covid-19

[TREND 26] Progress of Beauty Devices

Beauty devices are increasing in popularity as consumers do without their regular salon and spa visits in respect to stay-at-home orders amid coronavirus concerns. This niche market is witnessing a new era of growth, during which consumers began to depend on these beauty devices to continue their regular beauty rituals from the comfort and safety of their homes. ​

The U.S. market is experiencing a surge in demand for at-home beauty devices, growing at almost 7% in 2020. The COVID-19 pandemic has played a major role in this, as consumers were left with no choice but to adopt an at-home beauty regimen during lockdown times. Although the anti-aging category is the winner in terms of sales, the cleansing category continues to lead the U.S. market for beauty devices.

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