commercial cleaning products

Understanding professional end users’ perceptions of commercial cleaning products helps Kline’s clients thrive

Kline’s Industrial and Institutional practice offers a diverse portfolio of studies that provide market size and segmentation estimates on market segments including janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, I&I hand care, and floor care pads and tools. Our newest offering, Foodservice Cleaning Products in Europe, is expected to be published in 2019 and offers a full assessment of warewash chemicals, surface cleaning, and hand care used in commercial kitchens and foodservice areas in France, Germany, and the United Kingdom.   

Like all of Kline’s I&I market studies, in addition to in-depth interviews conducted with manufacturers and distributors, all of Kline’s assessments include large structured surveys conducted directly with commercial end users. Sample sizes of 500 to 1,000 end users are typical and provide our clients with a solid basis to understand why end users use the products they do, what they are looking for in the products they clean with, where they buy these products, and what their perceptions and satisfaction levels entail. Emerging trends, online purchasing habits, and the use of concentrates, dilution, and dispensing systems or ready-to-use products are addressed with end users.

End-use segments to be surveyed and profiled in the report include:

  • Restaurants*
    – Full-service restaurants
    – Fast-casual restaurants
    – Quick-serve restaurants
  • Nursing homes and assisted living facilities
  • Contract caterers (includes facility management companies that operate foodservice areas and are responsible for cleaning food preparation and foodservice areas within other end-use facilities)
  • Lodging establishments
  • Government offices and facilities and commercial office buildings
  • Hospitals
  • Schools and universities

* Includes cafes and restaurants serving alcoholic beverages and food such as pubs and bars

“Our clients rely on the direct feedback from commercial end users in facilities such as hospitals, long-term care facilities, restaurants, hospitality, retailers, and education to help inform product development and marketing strategies for their professional brands,” says Laura Mahecha, Industry Manager of Kline’s I&I Cleaning Practice.

To learn more about this study, view our brochure, Foodservice Cleaning Products in Europe.  To learn more about Kline’s market studies for this industry, contact us.

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