The revolutionary research KlinePulse: Consumer Insights of Personal Care Innovation USA 2010 found that consumers’ attitudes toward innovation aren’t what conventional wisdom has been dictating. The surprising results may counter what product marketers and manufactures have long believed about their audience.
“If I had an opportunity to talk to an executive of a personal care company, I would tell them that I wish they would invent something that would make my kids want to brush their teeth,” or “…a skin care product that is a combination of Neosporin, Clearasil, and covering makeup,” wrote some respondents from the new research conducted by Kline & Company. Read more…
