VIVANESS 2015: More Natural Every Year

VIVANESS 2015: More Natural Every Year

With the growth of the natural and organic cosmetics segment in Germany accounting for 14% in 2014, the German Nurnberg Messe is the perfect setting for such an event as VIVANESS – International Trade Fair for Natural Personal Care. Over 200 natural personal care companies presented their products at the fair, and we were invited to present in the educational session Consumer Insights – worldwide; How Natural and Organic cosmetic gains ground. While there, we also picked up a few highlights and product trends from the show.

Kline at VIVANESS 2015

Kline at VIVANESS 2015

The overall show was seized by a strong focus on anti-aging products, with marketers such as Dr. Hauschka, Santaverde, Speick, Alva, and Logona re-marketing their anti-aging lines. We also noticed an increased number of products including the anti-aging ingredient Q10; for example, Alva Cosmetics and Heliotrop (Logona company) have both had it on their ingredients lists. Speick introduces a new line for Sensitive Skin -Thermalwasser, focusing on the sensitive products trend showcasing for 2015.

Speick's Sensitive Skin -Thermalwasser

Speick’s Sensitive Skin -Thermalwasser

Like every year, the audience could explore the special VIVANESS’s Novelties. Exhibitors presented their latest product innovations of the natural cosmetic sector, and audiences voted for their favorite product in each of the nine categories to nominate it for the “Best New Product” award.

Nonique, a Dutch organic cosmetics firm with 28 vegan products included in the company’s portfolio, was victorious, with its fresh launch of a natural pet care range winning in the Special Cosmetics Care category. The company also won in two other categories – Body Care and Trend 2015 with their Luxurious Lips – Lip Balm. A growing trend for vegan cosmetics has been identified in our just-published report, Natural Personal Care Global Series: Market Analysis and Opportunities, among other new trends conquering the European personal care market.

Among the new launches introduced at the fair, we spotted Martina Gebhardt’s new line of skin care products (four SKUs), which is rich in vitamins. In the makeup category, Dr Hauschka is introducing a new foundation. Findings from the Natural Personal Care Global Series: Market Analysis and Opportunities report show that makeup is already the second fastest growing product class after skin care in 2014. This positive sales growth of makeup stems from several new product launches, as well as the growing interest of consumers for natural makeup products.

Martina Gebhardt’s New Line of Skin Care Products

Martina Gebhardt’s New Line of Skin Care Products

To find out more about Natural Personal Care Global Series: Market Analysis and Opportunities or to request a sample of the report, please contact our team.

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