Happi x Kline: GLP-1 and Beauty & Personal Care

May 15, 2026

GLP-1 Is Redefining Beauty: Are You Positioned to Win?

A happi magazine webinar

With GLP-1 adoption reaching critical mass—1 in 8 U.S. adults today and projected to reach 30 million users by 2030—a new wave of post-weight-loss transformations is reshaping beauty demand. Yet for many brands, the real challenge lies in understanding how these consumers evolve and how to respond with the right innovation, positioning, and messaging.

Watch this on-demand webinar, where Christine Esposito, Editor-in-Chief of Happi, leads a panel of industry experts in a timely discussion on the GLP-1-driven shift in beauty and what it means for brands looking to stay ahead.

Drawing upon early findings from Kline’s upcoming upcoming GLP-1 Customer Journey in Beauty USA study, Yann Pencolé, Vice President, Beauty Advisory, Kline + Company, discusses:

  • How GLP-1 is transforming consumer needs, beauty routines, and treatment demand following weight loss
  • Where the most compelling opportunities are emerging across skin care, aesthetics, and adjacent categories
  • How brands can adapt positioning, messaging, and go-to-market strategies to win in this evolving landscape

Speakers

Yann Pencole

Vice President, Beauty and Wellbeing
Smart Data. Trusted Expertise. Better Decisions.