The professional hair care industry has seen a substantial shift away from salons. While professional brands are accelerating sales through retail channels, stylists are leaving traditional salons to pursue an independent career. These developments have important consequences for the marketers and distributors of professional hair care products.
Spotlighting findings from our just-published Salon Hair Care Global Series report (a collection of 29 market reports, plus a world overview), this webinar provides insights on:
- Size of the professional hair care products and its dynamics
- Emergence of independent stylists and their purchase behavior
- Importance of omnichannel in brands’ strategies supported by select examples, including Kérastase and Olaplex
