India is at the forefront of the professional beauty industry growth, driven by the rise of e-commerce platforms such as Nykaa and Amazon India, the proliferation of high-end salons and spas, significant foreign investments, and local brands gaining international recognition. Between 2018 and 2023, sales in the professional hair care segment increased by over USD 150 million as many key international players chose this territory as critical to their expansion. Currently, L’Oréal, the largest professional hair care player globally, dominates this market with over 60% share.
India’s prominence in the beauty industry has also been confirmed by the recent Professional Beauty India event in Delhi, attended by Yankita Garid, one of our local industry experts. Here are three of her standout observations reinforcing India’s status as a hotspot for professional beauty brands:
1. Diverse and Innovative Beauty Products
The event featured a broad spectrum of players across hair care, makeup, skin care, and nail care. Notable product launches included Beauty Garage’s Shea 18-MEA Collagen Therapy Hair Filler Treatment with AIS Technology, aiming to improve hair structure and resilience, and milk_shake’s Deep Detox Shampoo, formulated with green tea leaves and milk proteins to combat impurities.
Among the new entrants, Proads Professional unveiled India’s first biotin-infused hair color within its Absolute Premium line. Meanwhile, 3tenx introduced its product lineup including the 3tenx Caviar Infusion and UltimateRèvitalize ranges, formulated with Keratin and Collagen to address brittle, dry, and unruly hair. All 3tenx offerings are sulfate-free, paraben-free, cruelty-free, and non-toxic.
Additionally, creative displays such as local brand Streax Professional’s Hold & Play funky colors range shined a spotlight on the imaginative possibilities in hair coloring, inspiring professionals to broaden their offerings with more personalized and expressive options.
Beauty Garage Showcases Newly Launched Shea 18-MEA Collagen Therapy; milk_shake Features Distinctive Booth
2. Sustainability on the Rise
Davines‘ participation was particularly noteworthy for its minimal use of plastic at the stall. As a first-time attendee, Davines set a high standard for environmental responsibility, aligning with the growing consumer demand for sustainable practices within the beauty industry in India. Expanding from a small family-owned business into a global player, Davines has dynamically developed its sales across many markets as one of the leaders in sustainability efforts. At the event, it also displayed its newly launched range for men, Pasta & Love, offering styling and beard care products.
Davines Booth Highlights Sustainable Practices with Wood and Metal Decor as well as the New “Pasta & Love” Range
3. Profit Maximization Through Premiumization
Notably, a discussion at the event centered on strategies for salons to maximize their profit margins through premium scalp care services. This aligns with our recent data showing significant growth in the professional scalp care segment, which surged by almost 15% globally, well above the overall professional hair care growth in 2023.
India’s dynamic growth will continue to offer opportunities for brands to engage with a vast and increasingly beauty-conscious consumer base. In the most likely scenario, our data shows that the professional hair care segment is expected to grow at a CAGR of almost 8% by 2028, making it attractive for more international players to expand their footprint. To learn more about the professional hair care market in India and other key markets, refer to our Salon Hair Care Global Series, covering 85% of the global professional hair care universe.
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