As COVID-19 continues to have a negative impact on the personal care industry, conditioning polymers are expected to be among the least-resilient ingredients in the category.
Losses within the personal care industry are expected to vary from one product category to another. For example, demand for soaps, hand and body lotions, and hand sanitizers is expected to grow during the pandemic as the importance of hygiene increases. Similarly, demand for oral care products is not expected to be impacted, as people will continue to use them regularly. On the other hand, demand for hair styling products is expected to decline.