At this year’s Expo Beauty Barcelona show, the spotlight was on natural products, echoing consumers’ growing preference toward cleaner beauty formulations. Notably, botanical elements took center stage in numerous hair care product launches, as they are sought to intertwine beauty with the bounties of the earth. Among the new launches with a natural positioning that caught our eye are as follows:
1. Naturalmente showcased its innovative Color Plant Flower hair color, presenting a botanical alternative that is free from oxidation. The new line harnesses the enriching vitamins and mineral salts naturally found in plants, offering a palette of nine direct pigmentation hues.
2. Previa Natural Haircare captivated attendees with its permanent cream color infused with Jojoba oil and green tea leaf extract, alongside its Earth line, featuring 69 shades rooted in plant-based formulations.
3. Celine Professional presented its new Mayday line, a complete hair care range infused with guarana extracts for natural hair protection and scalp care.
4. Joico introduced its earth-conscious InnerJoi haircare line, boasting 86% to 98% natural-derived ingredients, PETA approval, and recyclable packaging.
5. Periche Profesional unveiled its Personal coloration line, enriched with ceramides, baobab oil, and argan oil, promising vibrant tones without compromising on hair health.
6. Wemmi Professional Cosmetic presented the Keratine Misscol line, a complete solution formulated with a high concentration of naturally derived keratin proteins, specifically designed for damaged hair.
Besides hair care, the nail segment enjoyed a prominent presence, with brands such as Masnails showcasing groundbreaking advancements in nail reconstruction, including Masnails’ revolutionary Soft Gel Tips. Meanwhile, Organic Nails captivated attendees with its expanded gel color palette, offering a spectrum of vibrant hues to ignite creativity.
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- Masnails Stand
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- Organic Nails Stand
The education area buzzed with activity as Thuya and Hairtium, among other brands, equipped professionals with new techniques and captivated attendees with live demonstrations. Meanwhile, Artero, renowned for its mastery of barbering tools, made a significant impact by introducing the innovative Skype scissors and the cutting-edge Artero Prestige line, reinforcing its position as one of the industry leaders. Additionally, the highly anticipated Catskills competition, in partnership with L’Oréal Professionnel, drew top talent from Catalunya vying for a spot in the national spotlight.
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- Thuya Stand
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- Catskills Competition
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- Artero Stand Competition
Lastly, as digitalization continues to transform the professional beauty landscape, several innovative solutions for salon management were present at the show to showcase their latest advancements. From advanced planning tools to seamless payment integration, web and app development, and even online store management, these digital solutions offer a holistic solution for salon professionals, enhancing efficiency and facilitating seamless business operations.
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