Client Success > Healthcare

Client Successes: Healthcare

Client Base

Client Type: Multinational pharmaceutical company

Title of Market Research Report: U.S. Cholesterol-Lowering Drugs 2005: Rx Market Analysis and Switch Forecasts

Outcome:

Kline’s forecasts and detailed regulatory analysis led the client to revise its strategy for an Rx-to-OTC switch of a statin. Our consensus of insights from knowledgeable sources in the prescription drug and OTC pharmaceutical industries, the FDA, retailers, and physicians provided the client with key information needed to alter its lifecycle management strategy for this drug.

 

Client Type: Mid-sized consumer products company

Title of Market Research Report: Non-prescription Drugs USA annual continuing analysis

Outcome:

Kline’s comprehensive historical sales data and analysis of OTC brands are used regularly by this client to identify potential brand acquisition targets. Our database of OTC brand sales through all retail outlets allows this client to understand the true historical performance of various brands and to estimate the future potential of brands that could complement its growing portfolio.

 

Client Type: Multinational pharmaceutical company

Title of Market Research Report: International Rx-to-OTC Switch Forecasts

Outcome:

Kline’s FutureView forecasting tool was used to help this client quantify the likelihood of approval, timing of switch, and sales potential of switch candidates in 13 therapeutic classes within 9 countries in North America, Europe, and Asia. The numerous drug/country switch analyses helped the client identify competitive strategies as well as develop internal strategies for its own switch candidates.

 

Client Type: Multinational pharmaceutical company

Title of Market Research Report: Retailer Perceptions of U.S. OTC Drug Marketers 2004

Outcome:

A market report r anking of the top 10 OTC drug companies from executives at drugstores, food stores, mass merchandisers, and other retail channels were used by this client to better understand its strengths and weaknesses relative to its competition. Executives from within the company’s trade relations, brand management, and sales groups used the results of this market study to prioritize areas that needed improvement, as well as to validate the costs of programs that were highly valued by its retail customers. The client also learned how its key competitors were viewed by retailers and developed ways for its sales force to exploit competitive weaknesses and focus on their own areas of strength.