Beauty Indies: Analysis of Booming Independent Brands



Regional Coverage: China, United States

Base Year: 2018 and 2019
Published Quarterly Throughout 2019
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Base Year: 2020
China to be published: Q1 2021
United States to be published: Q3 2021
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Indies are the most sought-after brands by cosmetics marketers, retailers, and shoppers alike. Recording staggering growth, these privately owned gems outpace the total market by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumer.

Scope

  • Industry disruptor brands that are independently owned, have a unique selling proposition, and are experiencing dramatic growth
  • All key beauty and personal care categories: fragrances, hair care, makeup, skin care, and toiletries
  • All consumer channels where beauty products are sold: the Internet, department stores, mass outlets, specialty stores

Table of Contents

Brand Profiles

Profiles of approximately 50 brands; each profile includes the following:

  • Key facts
  • Sales and growth
  • Growth drivers
  • Product offerings
  • Hero product
  • New launches
  • Promotional activity
  • Pricing and distribution strategy
  • Outlook
TABLE 1.  ILLUSTRATIVE LIST OF SELECT BRANDS TO BE PROFILED
CHINA UNITED STATES
  • Colorkey​
  • ​Dr Plant​​
  • Florasis​​
  • ​Judydoll​​
  • ​Little Dream Garden​​
  • ​Mask Family·1908​​
  • ​MayCreate​​
  • ​MEIKING​​
  • ​Mo Amour​​
  • ​Red Earth​​
  • ​Unifon​​
  • Cancelled Plans​
  • DedCool​​
  • ​Gisou​​
  • ​Golde​​
  • ​Kinship​​
  • ​Kosas​​
  • ​Nécessaire​​
  • ​Olive & June​​
  • ​Prose​​
  • ​Tower 28​​
  • ​WLDKAT​​

Report Benefits

This report provides pertinent information on compelling indie brands that are helping shape today’s beauty industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will also:

  • Assess independent brands that are outpacing beauty industry growth
  • Provide an understanding of products and concepts that resonate with today’s consumers
  • Identify potential acquisition candidates and/or local partners

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