Market Research > Consumer Products > Beauty Retailing USA: Alternate Channel Monitor

Market Research Reports: Beauty Retailing

Beauty Retailing USA: Alternate Channel Monitor
Published December 2014
Base Year: 2014

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  • Description
  • Channel Coverage: Direct sales, Specialty stores
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    The world of beauty moves quickly. There are many sources of data available to monitor mainstream channels on a frequent basis, but tracking alternate channels like direct sales and specialty stores has been a challenge for industry participants—until now. This new service, which is a companion to our biannual Beauty Retailing USA: Channel Analysis and Opportunities report, offers semi-annual updates for these hard-to-track channels.

    This Service Helps Subscribers to:

    • Quantify sales and growth of the direct sales and specialty store channels on a semi-annual basis.
    • Have a more holistic view of the entire beauty market.
    • Understand shifts and dynamics in these channels by sub-channel (person-to-person, television, the Internet, vertically integrated specialty stores, apparel stores, and specialty multi-brand stores).
    • Monitor growth by each sub-channel in the key areas of fragrance, hair care, makeup, and skin care.
  • Contents
  • Our interactive online database and highlights reports are updated every six months in half-year increments with the following information:
    • Sales and growth data by channel/sub-channel (Table 1) and product class/category (Table 2)
    • Data at the manufacturer and retail levels
    • Brief presentation-style reports with highlights on key trends and dynamics in each channel
    Table 1: Channel Coverage
    Channel/sub-channel Examples
    Internet/mobile,,,,, mobile phone apps, brand websites
    Person-to-person Avon, Mary Kay, Amway
    Television (infomercials and networks) ProActiv (Guthy-Renker), HSN, QVC
    Apparel stores Abercrombie & Fitch, The Gap
    Specialty multi-brand Sally Beauty, Sephora, Ulta
    Vertically-integrated specialty stores Bath & Body Works, The Body Shop, Victoria’s Secret

    Table 2: Category Coverage and Classifications
    Product class/category
    Fragrances for men
    Fragrances for women
    Hair coloring products
    Hair styling products and sprays
    Shampoos and conditioners
    Eye makeup
    Face makeup
    Lipsticks and lip glosses
    Nail polishes
    Facial skin care
    Body care (body cleansers, hand and body lotions, sun care)
    Procter & Gamble
    Takeda Pharmaceuticals
    Teva Pharmaceuticals
    Valeant Pharmaceuticals

    Table 3: Delivery Schedule
    Time period covered Report delivery schedule
    1st half 2014 December 2014
    2nd half 2014 May 2015
  • Scope
  • Beauty Retailing USA: Alternate Channel Monitor provides more frequent data updates and highlights reports for two dynamic and critically important channels in the beauty industry. This service is intended to be used hand-in-hand with our Beauty Retailing USA: Channel Analysis and Opportunities study, which is published every two years, offering subscribers greater visibility into the ongoing dynamics in alternate channels.

    • Quantifies sales and growth of these hard-totrack and dynamic channels every six months
    • Channel scope: direct sales and specialty stores
    • Category scope: fragrances, hair care, makeup, skin care
    • Geographic scope: United States
    • Reporting at the manufacturer and retail sales levels
  • Key Benefits
  • This new service allows industry participants to assess two key alternate channels of distribution on a more frequent basis. It serves as an invaluable tool in the strategic planning process.

    • Understand sales, trends, and growth patterns in direct sales and specialty stores more frequently than ever before.
    • React more quickly to changes in these channels.
    • Better assess opportunities and obstacles in each sub-channel (person-to-person, television, the Internet, vertically integrated specialty stores, apparel stores, and specialty multi-brand stores).
  • Methodology
  • Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. All interviews are done with true industry insiders.

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. For this service we will establish a panel that we can regularly call to collect timely feedback about channel and category performance and trends. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Retailers/online retailers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual and quarterly financial reports, national statistics bureaus, trade/industrial/professional associations, and the like. We will also conduct regular store checks, monitor schedules of home shopping networks, and examine relevant media spending data.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled, and validated. Kline’s proven methodology allows exceptionally effective, precise, and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine, and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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