U.S. beauty device market

5 of the Brightest Lights in the U.S. Beauty Device Market

It’s not just holiday lights that are twinkling throughout the land right now — LEDs of all different wavelengths and hues are glowing in at-home beauty devices like never before.

“With LED therapy being viewed as a must-have in skin care by brands and consumers alike, it’s not surprising that this technology continues to gain traction in the beauty device industry,” says Karen Doskow, Director of our Beauty & Personal Care practice. “LEDs are being used to address a wide range of skin concerns, across various different product formats such as masks, brushes, and wands.”

As LED technology continues to advance, brands are becoming increasingly innovative in differentiating their products and delivering more value. Here are some of the lights shining brightly in the U.S. beauty devices market right now:

1. DRx SpectraLite BodyWare Pro

DRx SpectraLite BodyWare Pro

The DRx SpectraLite BodyWare Pro, launched by Dr. Dennis Gross Skincare in 2021, offers a combination of 148 red LED lights and 68 blue LED lights that work simultaneously to treat wrinkles and acne and help reduce visible dark spots. The red LED light stimulates collagen production deep within skin and works as an anti-inflammatory for mild pain management; the blue light destroys acne-causing bacteria. The device includes an additional 14-minute mode that provides intermittent pain relief through anti-inflammatory red lights.



2. Vanity Planet LEDA LED Sonic Brush

Vanity Planet LEDA LED Sonic Brush

Vanity Planet’s LEDA LED Sonic Brush is a multi-technology and multi-function device. It is available in two types — one with a red LED light and the other with a blue LED light. The LEDA Red LED Face Brush is for anti-aging concerns, while the LEDA Blue LED Face Brush is for acne-prone skin. The device features three customizable high-quality sonic brush modes that can deep-clean blemish-prone skin.

3. SolaWave Wand

SolaWave Wand

The SolaWave Wand combines four powerful skincare technologies to reduce signs of wrinkles, fine lines, dark circles, blemishes, and dark spots. The red LED light helps to rejuvenate the skin and improve its appearance and vibrance. The low-vibration ion provides a gentle massage that helps decrease the appearance of puffiness, boosting the skin’s natural radiance. The warming wand head helps increase the absorption of skin care products, reduce redness, and support healthy, glowing skin. According to its manufacturers, the SolaWave Wand works in as little as five minutes per day, three times per week. The device is rechargeable, with each charge lasting up to 12 sessions.


FOREO UFO 2 LED MaskThe FOREO is a unique multi-technology, multi-function device, combining light therapy, thermo-therapy, and cryo-therapy. It consists of eight different LED light wavelengths — red to firm and lift the skin, blue to eliminate bacteria that causes acne and stabilize excessive oil production, and green to help even out the complexion and reduce the discoloration. The device’s white light tones and tightens the skin, purple helps to eliminate toxins and boosts radiance, and orange reverses sun damage and rejuvenates the skin. Yellow soothes sunburn and softens rosacea, and cyan provides the skin with anti-inflammatory action. The Foreo UFO 2 LED Mask provides treatment within 90 seconds; it connects with the FOREO Skin care App to recommend skin care treatments that are customized for each consumer.



5. MZ Skin LightMAX Supercharged LED Mask 2.0

MZ Skin LightMax Supercharger LED Mask 2.0The MZ Skin LightMAX Supercharged LED Mask 2.0 offers two light options — a red LED plus infrared, or blue and red LEDs — to promote skin rejuvenation, including plumping and firming the skin, calming inflammation, diminishing breakouts, and reducing hyper-pigmentation. The product’s patented flexible silicone wraps around the face to provide the optimum amount of light for an effective and comfortable LED treatment.

For more on beauty devices, be on the lookout for our Beauty Devices: U.S. Market Brief, scheduled for publication later this month. 

About this blog:

5 of the Brightest Lights in the U.S. Beauty Device Market contains insights from Karen Doskowdirector of Kline’s Beauty & Personal Care practice. Doskow has more than 30 years of experience in the beauty, home care, and related markets. She oversees global and domestic research teams on several flagship reports including Beauty Devices, Cosmetics & Toiletries, Professional Skin Care, and Beauty Retailing. Prior to joining Kline, Doskow worked on the marketing and advertising sides of the business on brands that included Pantene, Chanel, and Avon. She has achieved industry recognition as a marketing expert in beauty and related markets. In addition, Doskow is a presenter at major conferences; she is frequently quoted as an industry expert in various publications and presents at major beauty-related conferences. Doskow holds a B.S. in public relations from the S.I. Newhouse School of Public Communications at Syracuse University. 

Press inquiries:

Lance Debler
Content Marketing Manager
Kline & Company
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