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Climbing the Ladder: The 5 “Rungs” of a Killer Growth Strategy
It seems rather obvious that most companies want to grow, in one way or another, and grow profitably at that. Whether it is to increase revenue, profits, or market share or physically expand with new facilities and more employees, striving for growth is a critical part of nearly every business strategy.
However, what that growth goal really looks like—and how to get there—are often not quite as obvious. For many companies, growth is an abstract goal. They have no clear and compelling agenda for exactly what they want or need to achieve. Articulating this vision is absolutely crucial, as this forms the solid foundation upon which any successful growth strategy must be firmly based. In order to get there, you have to first establish where “there” is. Otherwise, how will you know if/when you’ve arrived? Or if you’ve veered off course?