The Global Beauty Retail Tour report brings together insights from Kline’s Beauty & Wellbeing team following 13 in-store checks across leading beauty retail concepts in four key markets.
The report includes observations from stores such as La Beauté Louis Vuitton, Dyson, and Granado in the United States; Douglas, Rituals, and Space NK in Europe; Bathfeel, EviDenS de Beauté, Harmay, and WOW COLOUR in China; and Sephora, Tira Beauty, and Nykaa Luxe in India.
Across these environments—from immersive luxury pop-ups to youth-driven discovery formats and service-led prestige retail—the findings highlight how retailers are shaping in-store experience, positioning, and consumer engagement.
Inside the Report:
The Global Beauty Retail Tour consolidates these regional observations into one global view, exploring:
- How experience-led retail is being executed across markets
- The role of premiumization and curated assortments in driving traffic
- Store-by-store observations from 13 retail environments
Signals shaping the future of beauty retail strategy and merchandising
