Increasing by a robust 21%, dipping powders continue to be the key driving force behind the healthy growth of 7% registered in the global professional nail care market in 2019, with demand expanding beyond North America into new regions like Europe and Asia. North America continues to be the leading region and shows a dynamic year as major companies introduce dipping powders as part of their permanent portfolio.
Care products is another key category contributing to market growth as, globally, consumers are increasingly becoming conscious of keeping their nails healthy. Marketers are focusing on developing care products that are as natural and organic as possible. Moreover, the growing demand for nail enhancements also has a positive impact on the sales of care products, especially nail and cuticle treatments.
In the light of the solid performance of nail enhancement and care categories, the growing demand for dipping powders has a cannibalizing effect on gels, similar is the case with gels (gel polishes) having had a dampening effect on the sales of nail polishes ever since the introduction of the product type.
For a more in-depth analysis on the market, please refer to our soon–to–be published Professional Nail Care: Global Market Brief report covering the trends and developments across four key categories (care products, gels, nail enhancements, and nail polishes) and five major regions (Asia-Pacific, Europe, Latin America, North America, and Rest of World). This imminent study also offers in-depth country analysis, highlighting the key features of eight major country markets: United States, Brazil, the United Kingdom, France, Germany, Italy, China, and Japan.
