Kline PRO data is in, and it reveals professional hair care products outperforming in U.S. salons in 2025, based on transactional data from a panel of thousands of independent salon locations across the United States.
The 2025 Kline PRO winners span more than 10 product functions, from color care and scalp health to frizz control and UV protection. Together, they offer a clear view of where demand is strongest and which product attributes are resonating most with today’s salon professionals and clients.
2025 Top-Selling Hair Care Products in U.S. Salons
Professional Hair Care Brands With Sustained Leadership in U.S. Salons
- Pureology stands out with three leading items across essential hair care categories such as shampoo, conditioner, and treatment, driven by strong performance in color care, the largest revenue‑generating segment of professional hair care. As a brand rooted in color protection, Pureology continues to resonate strongly in U.S. salons.
- Olaplex reclaims the leading position in hair styling after a brief pause last year, while also leading the shine segment.
- Amika is the #1 dry shampoo, for the fifth year in a row.
Noteworthy Spaces in Professional Hair Care
- Scalp care is an increasingly important space in professional hair care, reflecting heightened salon and consumer focus on scalp health. Paul Mitchell’s Tea Tree Special Shampoo leads scalp care for the fifth consecutive year.
- Bond-building continues to hold strong relevance as damage repair remains the top consumer priority for consumers amid frequent chemical services and heat styling. Olaplex and Redken remain firmly in focus within professional salons, with Redken extending its bonding proposition into curl care last year, signaling the growing intersection of repair and texture-focused routines.
New Segment Leaders in Professional Hair Care
- Aveda Men Pure-Formance Grooming Clay re‑emerges as a winner, with the top spot in men’s segment, following its earlier win in 2023.
- Kenra Platinum Blow Dry Spray takes over the top spot in thermal care, replacing Redken, which had held the leading position since 2022.
- After debuting as a newcomer last year, Aveda Be Curly Advanced emerges as the new leader in curl care, replacing Moroccanoil’s item, which had led the segment for two consecutive years.
Best New Product Lines in Professional Hair Care
- Kérastase launched a new shine range, which aligned closely with strong momentum in shine, the highest‑growing function in professional hair care in 2025.
- L’Oréal Professionnel introduced a new color care range competing in the most commercially significant segment.
- Wella’s new smoothing line adds another important range to the smoothing/frizz control category.
To better understand what’s trending and growing across categories, brands, regions, salon sizes, and price tiers, refer to Kline PRO. Updated quarterly, it offers a 360-degree view of salon activity, tracking over 1,000 master brands, viewable to the item level. Contact us to see Kline PRO in action.
