Clean Claims Resonate in 2020 and Help Propel Natural Personal Care Products Market
While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such as deodorants and antiperspirants and personal cleansing, resonated with consumers during the time of the public health crisis, helping to propel the natural personal care market upwards of 5%, according to Natural and Clean Beauty: United States Market Analysis & Opportunities (published in January 2021). Continue reading
Switch Sponsors Weigh Business Opportunities Against Regulatory Risk
In 2020, the U.S. market saw four new brands previously sold as prescription drugs enter the nonprescription market:
- Pataday allergy eye drops
- Voltaren Arthritis Pain topical NSAID
- Advil Dual Action ibuprofen and acetaminophen pain reliever
- Sklice lice treatment
The new switch approvals have signaled a willingness on the part of regulators to be less conservative when it comes to OTC access to these medicines. Nasal steroid switches, like Flonase and Rhinocort, along with the topical NSAID Voltaren Arthritis Pain and Sklice lice shampoo, are all in categories where switch activity was curtailed in the not-so-distant past due to concerns over systemic absorption of topically applied medicines. For in-depth profiles of recently approved FDA switches, subscribe to the all-new KlinePULSE Consumer Healthcare Industry Trends service. Continue reading
Beauty Devices Bring Out the Inner Aesthetician in Consumers
Valued at approximately $2.5 billion at the retail sales level, the market for at-home beauty devices in the United States and China performed better in 2020 compared to 2019 despite the coronavirus pandemic. The combined markets experienced a slightly stronger growth at 12.2% in 2020 compared to 11.9% in 2019. Both these markets had similarities in terms of key factors, such as the anti-aging category, multifunctional devices, and the direct sales channel, driving growth. Continue reading
Evolving Consumer Healthcare Market Research in 2020
As 2020 concludes, we are reflecting on the priority of health and safety, and how drastically different our everyday lives are compared to just eight months ago. We have seen major shifts toward the importance of immunity, with less emphasis on treatment of symptoms and more focus on prevention. We have a new perspective on the evolving role consumer healthcare products play in keeping us healthy. To help you put these major trends into perspective, below is a summary of our market studies and whitepapers that were published throughout the year. Continue reading
Biological Products: A Great Potential for Long-Term Growth
Kline’s Professional Turf and Ornamental: Markets for Pesticides and Fertilizers study analyzes and quantifies the use of pesticides for weed and disease control for 21 key country markets. The study highlights three market segments (golf, other lawn care, and nurseries/greenhouses) and the five categories (herbicides, insecticides, fungicides, biopesticides, and biostimulants). In this blog, we highlight some of the report’s insights, with a focus on Australia and France. In subsequent blogs, we will cover several other countries included in the study—so keep an eye on our AG/Specialty pesticides blog section.Continue reading
ISSA Cleaning Show Highlights Industry Shift to Cleaning for Health
Sessions at this year’s ISSA cleaning trade show had a common theme: the importance of cleaning for health rather than cleaning for appearance.
Before the coronavirus pandemic changed the world, the act of cleaning was usually done behind the scenes or after hours and often focused on cleaning for appearance by emptying waste bins, making sure surfaces and floors were free from debris, and ensuring restroom mirrors and counters were clean and shiny. However, in 2020, cleaning to kill germs and maintain the health and safety of building users has been the focus, with surface disinfection and hand hygiene being paramount. The cleaning task is now being carried out with much more frequency, and as building users see cleaning and disinfecting happening, they are assured of a commitment to cleaning for health. In fact, cleaning professionals are very much front-line workers, helping to combat the spread of coronavirus, and are to be commended for doing more work, often with fewer resources. Continue reading
Vegan Hair Care Products Make a Splash in the Professional Segment
The demand for vegan hair care products is stronger than ever, due primarily to an increase in awareness and consciousness about the ill-effects of animal derivatives like keratin, collagen, and glycerin, which are present in many hair care brands. Vegan products are comprised of natural ingredients, making them less harsh. In addition, they are cruelty-free, in eliminating testing on animals.Continue reading
A Trend a Day This December — Enjoy Kline’s 2020 Countdown Calendar
During 2020, virtually every industry and every aspect of how we live, work, and communicate was thrown into disarray due to the COVID-19 pandemic. The necessity to respond to the global crisis with tech-savvy, relevant, and timely solutions was a catalyst that sparked the rapid development and implementation of evolutionary trends on a scale we’ve never seen before.
With 2020 almost over, we want to part with it on a positive note by reflecting on these progressive, dynamic trends and how they will come together to help us “rebuild better” post-COVID-19.Continue reading
Five Newly Approved Switches Hit the U.S. Market
The U.S. FDA approved five new branded Rx-to-OTC switches in 2020, including eye drops, an external analgesic, and a lice treatment. In addition, private-label companies such as Perrigo and Mylan gained approval for store brand versions of Voltaren Arthritis Pain Gel, Prevacid 24HR proton pump inhibitor, and Nicorette smoking cessation gum this year. These approvals come after a lull in switch activity during the past two years. Continue reading
Regional Video Summary of Your Choice
This year we have published nearly 50 lubricants country market reports! With the purchase of three and more markets we now offer a free VIDEO summary presentation for the region of your choice. The video includes the impact of Covid-19 on markets, products, and end-use industries.Continue reading
