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Natural and Clean Beauty Global Series: Market Analysis and Opportunities


Regional Coverage: Brazil, China, Europe, and the United States

U.S. Published: January 2021
Brazil Published: April 2021
Europe Published: June 2021
China published: July 2021
Base Year: 2020
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To be Published:
Q2 2022
Base Year: 2021
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This report series contains an in-depth analysis of the dynamic market for naturally positioned, clean, and organic beauty and personal care products. It features the rating of brands’ true degrees of naturalness based on Kline’s proprietary rating scale, with an analysis of the market size and growth, key new launches and product trends, and retail outlet breakdowns.

Scope

  • Two key deliverables: an interactive online database and a written report
  • For this report, “natural” is defined as all brands that incorporate being natural or clean as a core element of its positioning
  • Brands promoting sustainability and eco-friendly claims without making ingredient claims are excluded from the report
  • This report uniquely separates the market into two distinct segments: truly natural products and those that are simply inspired by nature
  • Professional use (back-bar) products are excluded from the analysis
  • Products are reported at the retail sales level

Table of Contents

Introduction

  • Scope
  • Sources and methods

Global Overview

This report is available to subscribers of the full series (Listed in Table 1) and includes:

  • Global review of the market
  • Market drivers and trends
  • Key takeaways
  • Top-line summaries of each region
  • Snapshots of leading and up-and-coming competitors
  • Outlook to 2026

Regional Volumes

  • Brazil
  • China
  • Europe
  • United States

Market Overview

  • Market size and growth
  • Market drivers and trends
  • Sales by product class and product category (Listed in Table 2)
  • Natural ingredient rating analysis
  • Competitive landscape
  • Key and emerging brand snapshots
  • Retail landscape
  • Marketing initiatives
  • Notable sustainability activity
  • Outlook to 2026
  • United States volume includes 10 brand
    profiles

Brand Profiles for the U.S. Volume only

Brief profiles, as shown in table 1, for approximately 10 brands/companies will be provided. Information will include company overview, sales estimates, natural rating, primary distribution channel, and outlook.

Table 1. BRANDS COVERED
Arbonne Dr. Bronner's Honest Pacifica Weleda
Aveda​​​​ Drunk Elephant Kiehl's Schmidt's Youth to the People​​​​
Aveeno​​​​ Garnier Kopari SheaMoisture*
Beautycounter* Glow Recipe* Love Beauty & Planet Thayers​​​​*
Briogeo* Hand in Hand*​​​​ Lush Tom's of Maine​​​​
Burt's Bees​​​​* ​​​​Hello Products* Native* Tula Skincare*
* Brands profiled in the U.S. volume

Contents of Database 

Interactive database broken down by company, brand, product class, category, natural rating, and certified organic certifications

Table 2.  PRODUCT CATEGORIES​ COVERED
Deodorants and antiperspirants
Facial skin care
Fragrances​​​​
Hair care products​​​​
Hand and body lotions​​​​
Lip balms, jellies, and treatments​​​​
Makeup​​​​
Oral care products​​​​
Personal cleansing products​​​​
All other skin care-a​​​​
Shaving products
a- Includes sun care, baby skin care products, and skin care for men

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of natural personal care products. Specifically, it provides:

  • A highly reliable and independent assessment of the natural personal care market
  • An assessment of category and product trends as well as industry dynamics
  • Identification of potential acquisition targets

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