Natural Personal Care

Natural Personal Care Global Series: Market Analysis and Opportunities

Regional Coverage: Asia, Europe, Latin America, North America

Published July 2019
Base Year: 2018
Forecasts to 2023
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Published Q2 2020
Base Year: 2019
Forecasts to 2024
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This report series contains an in-depth analysis of the dynamic market for naturally positioned, clean, and organic beauty and personal care products. Focusing on market size and growth, newsmaking imports, key new launches and product trends, and alternate channels, this comprehensive analysis features natural ingredient ratings using Kline’s proprietary rating scale.

This study addresses such questions as:

  • What is clean beauty, and how does it differ from natural?
  • What are the key differences between “truly natural” and “nature-inspired” products?
  • Which brands receive the highest rating in our proprietary ingredient analysis?
  • What are the fastest-growing natural personal care brands in each category, and what are their drivers?
  • What are the fastest-growing natural personal care brands in each market, and what is their distribution model?
  • Are there new brands on the radar? What are their offerings?
  • What certifications and labeling do consumers look for?

— Interactive Brand Database with filters including product category and degree of naturalness
— Updates to our Proprietary Naturalness Rating System

Report Contents


  • Scope
  • Sources and methods

Contents of Global Overview

This report is available to subscribers of the full series
and includes:

  • Global review of the market
  • Market drivers and trends
  • Key takeaways
  • Top-line summaries of each region
  • Snapshots of the leading and up-and-coming competitors
  • Outlook to 2024


Market Overview

  • Total industry size and growth, 2018 to 2019
  • Key takeaways
  • Rating of brands according to their degree of naturalness
  • Market drivers and trends
  • Product category sales breakdowns (See Table 2)
  • Product and ingredient trends
  • Competitive landscape
  • Channels of distribution
  • Digital influencer strategies by the naturally positioned brands
  • Outlook to 2024

Contents of Database
Interactive Database broken down by company,
brand, product class, category, and degree of

Brand Profiles for the U.S. Edition
Brief profiles for approximately 10 brands/companies per region will be provided as listed in Table 3. Information provided includes company overview, sales estimates, natural rating, primary distribution channel, and outlook.


United States


Burt's Bees
Kopari Beauty
Natura Brasil
Schmidt's Naturals


Deodorants and antiperspirants
Facial skin care
Hair care products-a
Hand and body lotions
Oral care products-b
Personal cleansing products
All other skin care-c
All other-d
a- Includes shampoos, conditioners, hair coloring products, and hair styling products and sprays.
b- Includes all oral care products, as well as lip balms, jellies and treatment products.
c- Includes sun care, baby skin care products, and skin care for men.
d- Includes shaving products and miscellaneous products.

Scope & Benefits

This report provides subscribers with an analysis of industry trends and development, market size and growth, product trends, brand synopses, and competitive forces within the global natural personal care market.

  •  This edition focuses on the key markets of Brazil, China, Europe, and the United States.
  • The market is defined as take-home (consumer use) beauty and personal care products that are positioned as natural. It excludes back-bar products used in salons, spas, etc.
  • For this report, natural is defined as all brands where being natural is a core element of its positioning.
  • The following product classes are covered: fragrances, hair care, makeup, oral care, products, skin care, and other toiletries.
  • This report uniquely separates the market into two distinct segments: truly natural products and those that are simply inspired by nature. This report considers brands to be truly natural if they are formulated with a high proportion of ingredients that comply with our definition of natural, or if they receive a score of 5 or above based on our proprietary rating scale.

This report will provide subscribers with an accurate picture of the size, segmentation, and performance of the natural personal care market in key geographies. It will enable subscribers to exploit business opportunities by understanding market dynamics, competitive forces, product trends, and distribution models. Specifically, this study can be used for:

  • Identifying potential strategic alliances, acquisition candidates, and/or customers
  • Augmenting business plans with reliable insights
    and data
  • Competitive intelligence
  • Subscribers also receive one day of consultation time with members of the research team. This time can be used for strategic planning assistance or to explore specific or related industry information not covered in the report.

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