Healthcare Best of 2020

Evolving Consumer Healthcare Market Research in 2020

As 2020 concludes, we are reflecting on the priority of health and safety, and how drastically different our everyday lives are compared to just eight months ago.  We have seen major shifts toward the importance of immunity, with less emphasis on treatment of symptoms and more focus on prevention.  We have a new perspective on the evolving role consumer healthcare products play in keeping us healthy.  To help you put these major trends into perspective, below is a summary of our market studies and whitepapers that were published throughout the year. 

In 2020, we brought you an array of popular trends and data on large and important markets such as CBD for Health and Wellness and the Nutritional Supplements market. We look at the impact of COVID-19 and its profound effects on the consumer healthcare market in a complimentary whitepaper, written in collaboration with IRI.  And we look to the future to see which drugs and classes might enter the selfcare market in our Rx to OTC switch Forecasts study, which analyzes 12 drug classes. 

2020 Year in Review




Consumer Healthcare: COVID-19 Impacts and Observations 

Proven OTC Brand Growth Strategies 


Your Favorite Infographics 


Growth Opportunities in Nutritional Supplements 

U.S. Rx-to-OTC Switch Progression 


Essential Published Reports 

Published Reports

Rx-to-OTC Switch Forecasts 

Nutritional Supplements USA 

CBD for Health and Wellness USA 


This year has certainly been unprecedented, and we look forward to the opportunity to work with you ithe new year. We have exciting pieces coming soon, and we can’t wait to share them with you! 

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