What Drives a Triple-Digit Growth of the Nematicides Market in China?
The nematicides market in China registers a triple-digit growth in 2018 from 2016. This exceptional growth is primarily driven by an increased demand for nematicides, which is the result of the growing awareness of nematode issues among peasants in China. Moreover, this growth is supported by a pesticide management policy issued in 2017 which is beneficial to the legitimate nematicides companies and drives the price increase of the pesticides that offer good quality, such as the low-toxic and environmentally friendly nematicides.Continue reading
Full Speed Ahead with Pro Hair Treatments
Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.
According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading
Catching Up to the Chinese Beauty Consumer
It’s no secret that China is the number-one priority for many beauty marketers, and a CEW event held last week dives deeper into the subject. The panel of speakers in the How to Win in China’s Beauty Market event all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken. P&G Beauty’s Freddy Bharucha, one of the panelists, said a non-traditional approach had to be taken to turn around the iconic Olay brand in China: “We cut advertising, cut the collection down, and cut counters.”Continue reading
Digital OTC marketing: the new equalizer between large and small players
In the OTC market, where year-over-year growth remains low to flat, more brands are embracing the importance of digital marketing to help drive stronger gains. For smaller brands seeking to punch above their weight class, digital marketing represents a great equalizer. It’s a more efficient strategy to reach a greater swath of target demographics, and when done well, the digital marketing can take on a life of its own by going viral. The savviest of marketers, though, spend heavily on digital and then challenge purveyors of traditional marketing outreach to match both the scope and price savings associated with keyword buys, social media brand building, and blogging community connections.Continue reading
Bespoke Beauty Gets Technological
Customized beauty rises in popularity among consumers as they seek out products targeted to their specific needs. Brands and consumers alike recognize that products should not be one size fits all. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report explores this growing market with robust analysis on trends, brands, product categories, and outlook for the next five years.Continue reading
Nail Enhancements Run the Show Globally
Driven by the solid performance of the nail enhancements category, the professional nail care market continues to gain traction, with 2018 being the best-performing one in the past five years. Other factors contributing to its 8% growth in 2018 include increased emphasis on education and training, new and innovative products, digitalization, and beauty salons expanding their service menus.Continue reading
Curative Cosmetics and Cannabis in the Natural Beauty Market
The market for naturally positioned personal care products grows at a rapid pace of about 10% in 2018. It is primarily driven by ingredient trends, product efficacy, and brand ethics.
Skin care products make up the largest product category in the market, as the naturals movement in beauty is largely tied to wellness. One of the drivers of growth in skin care is the use of cannabis. Some of the new brands entering the market that focus on the inclusion of cannabis in facial skin care include High Five and Cannuka. Existing brands also launch cannabis-infused skin care products, such as Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil.Continue reading
7 Key Observations at Beauty Düsseldorf and Top Hair International
We closed March with a trip to Beauty Düsseldorf and Top Hair International, two of the biggest beauty trade shows in the DACH region. During the three bustling days, we noticed an emphasis on customization, digitalization, naturalness, and men’s care in the salon hair care area, while beauty devices seem to be taking center stage in professional skin care.Continue reading
CBD market heating up with retail revolution and regulatory developments
As consumers continue to show interest in cannabis products, mass retailers are embracing the products on a limited basis. CVS Pharmacy announced in March 2019 an agreement to sell Curaleaf topical CBD products in 800 of its stores across 10 states, including Alabama, California, Colorado, Illinois, Indiana, Kentucky, Maryland, and Tennessee. Walgreens also announced at the end of March it will sell CBD products in cream, patch, and spray forms in 1,500 of its stores in Oregon, Colorado, New Mexico, Kentucky, Tennessee, Vermont, South Carolina, Illinois, and Indiana.Continue reading
Seasoned OTC executives drive growth at independent OTC companies
With the recent OTC industry consolidation and mergers, many seasoned executives have left large OTC companies and moved on to smaller, independent companies where their past experience brings success in a nimbler environment, focused on specific brands and categories. Based on primary research for our soon-to-be published report, OTC Indies: U.S. Analysis of Independent OTC Companies, there are several examples of seasoned OTC executives driving growth at small, independent companies.Continue reading
