What Spanish Teachers from the Erasmus+ Program Made Me Realize about our Company Once Again
This year, Kline has volunteered and entered the Erasmus+ program. The aim of the program is to create synergies between education and business, improve the quality of the teaching/learning processes. Therefore, last month Kline’s Prague office welcomed two teachers of marketing from Spain for direct observation of our business and how various departments work at Kline.
Demographic and market trends to watch in the professional floor care market
Overall, the U.S. economy is showing improvement in employment, construction, and manufacturing. All of these factors help drive sales of professional cleaning products and make end users of these products slightly less price sensitive than during recessionary periods. However, in education, the emphasis is on steadyContinue reading
Professional Skin Care Roundup
Physician Dispense Survey Results are in, Aesthetic Procedures Skyrocket, and Coverage Expands to UAE!
Our coverage of the multi-faceted market for topical and nonsurgical aesthetic products hits a high note this year according to our report findings. From the fast growth of professional skin care products in the medical care providers channel to the booming demand for in-office procedures, these segments continue to be fruitful for market stalwarts, as well as relative newcomers.
As marketers fight to stay on top in the fast-paced world of professional skin care and working with aesthetic physicians, it is important to take stock. This month, we will publish our Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey, which offers an unbiased view point of what dispensing physicians find most important from the brands they offer their patients.Continue reading
High-performance Materials in Europe and the Rise of Manufacturing Industries in CIS Drive the Consumption of Synthetic Latex Polymers
Amounting to nearly USD 33 billion, the global synthetic latex polymers market is shaped by diverse regional characteristics, according to Synthetic Latex Polymers: Global Business Analysis and Opportunities program.
Europe and CIS together account for a total 20.4% of the global synthetic latex polymers market in 2017. Although the consumption of synthetic latex polymers in CIS is significantly lower than in Europe, the CIS region offers higher growth potential. Import substitution programs implemented by the Russian government, along with the focus of other CIS countries to develop manufacturing capabilities, will offer various business opportunities for synthetic latex polymer suppliers through 2022.Continue reading
The Big Migration: Salon Hair Care Brands Populate Retailer Shelves
The global salon hair care market registers a compound annual growth of 3% since 2012. While the market continues to see healthy gains, the business of hair salons isn’t flourishing. With clients cutting down on the frequency of their salon visits in many key salon hair care markets, such as the United States, Russia, Germany, and France, sales of these products have shifted out of the professional arena into the general marketContinue reading
Understanding professional end users’ perspectives on commercial kitchen cleaning products helps Kline’s clients thrive
New research in the European foodservice cleaning market.Kline’s Industrial and Institutional practice offers a diverse portfolio of studies that provide market size and segmentation estimates on segments like janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, I&I hand care, and I&I air care. Our newest offering, Foodservice Cleaning Products in Europe, is expected to be published in the first quarter of 2019 and offers a full assessment of warewash chemicals, surface-cleaning, and hand care used in commercial kitchens and foodservice areas in France, Germany, and the United Kingdom. Continue reading
The Power of EU Regulations in the Janitorial Cleaning Market
Several European Union (EU) regulations are impacting the market for janitorial cleaning products, most prominently Registration, Evaluation, Authorization and Restriction of Chemicals (REACH), aimed at improving the protection of human health and the environment from the risks posed by chemicals, Classification, Labeling and Packaging (CLP), adopted to clearly communicate to workers and consumers the hazards of chemicals through classification and labeling, and the Globally Harmonized System of Classification and Labeling of Chemicals (GHS), which went into effect in 2015, repealing Directive 67/548/EEC, for the classification, packaging, and labeling of dangerous substances.Continue reading
Offering Consumers Engaging Experiences – The Key to Beauty Retailing
Faced with the ever-increasing consumer demand for engaging experiences, the beauty retailing landscape is forced to undergo revolutionary changes. Retailers and beauty brands are adapting to these changes by offering new compelling shopping experiences and utilizing technology online and offline.
The most dramatic beauty sales growth comes from the direct sales channel, up over 13%, which includes e-commerce, social selling brands, and home shopping networks. Specialty stores, which include cosmetics specialty and vertically-integrated brick-and-mortar stores, advance at 9% in 2017 in the United States. These two channels combined account for an estimated almost one-third of total beauty sales. They also include the top four fastest and above-market average growth subchannels, according to Kline’s Beauty Retailing USA: Channel Analysis and Opportunities report.Continue reading
The U.S. Home Fragrances Market Senses High Growth by Embracing E-commerce and New Formats
The U.S. home fragrances market outpaces the previous year’s growth in 2017, with Internet sales playing an important role in the market’s performance. The direct sales channel advances at a rate of 10% in 2017, while candle sales through the channel grow above the rate.
“This market, especially the candles category, continues to perform well as consumers remain attracted to these products for their beautiful designs, sensory experiences, and giftable aesthetic,” comments Dana Kreutzer, Senior Analyst in Kline’s Consumer Products Practice. “Moreover, e-commerce and technology are transforming this segment with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.”Continue reading
The Chinese Beauty Devices Market Skyrockets in Asia
It isn’t just a typical year for the beauty devices market in China, which has wavered between single-digit to low double-digit growth over the past few years. There are several factors driving this incredible growth of approximately 71% in 2017, but, undeniably, the Foreo brand plays the strongest role.
Other factors playing a role in this booming market include an influx of low-priced silicone devices, strong sales of multi-functional devices, and personalized devices based on artificial intelligence.
Relative newcomer Foreo has gone from being an unknown brand to the leading brand in the market with sales registering an incredible growth of over 300% to reach an estimated $85 million in 2017. This is in stark contrast to sales in the United States of $17 million.Continue reading
