Products that claim to provide instant results to satisfy the on-the-go consumer continue to climb the charts of Kline’s new digital tracking service, Amalgam, during Q2. Many of the products that make an appearance in the top 500 of their respective product categories highlight the count of seconds or minutes it takes to see results in their product names, and virtually all of these products improve their score and rank from Q1.Continue reading
Kline is currently working on a new report providing an analysis of 2018 crop protection programs offered to distributors, retail and growers by the key research based and generic crop protection suppliers. The Effectiveness of U.S. Crop Protection Company Channel Incentives report will include a spreadsheet layout of program summaries, organized by supplier and type of program and the estimated percent payout potential by product.
The list of suppliers included in the report are generic companies ADAMA and Albaugh, mid-majors Arysta and UPI, and research-based BASF, Bayer, Corteva, FMC, Monsanto, Syngenta and Valent. They represent an estimated 85% to 90% – or about $9.3 billion – of the total crop protection business in the U.S.Continue reading
Of the five key markets examined in our freshly published Beauty Devices: Global Market Analysis and Opportunities report, China delivers a true standout performance, registering stellar growth of 71% in 2017. From the powerful Internet channel to the keen marketing program and pricing behind Foreo, the beauty devices market in China is driven by a variety of forces. Sales through the Internet have more than doubled in one year only and now account for just under 60% of total market sales. Some of the prominent e-commerce sites driving this growth include Taobao.com, Tmall, JD.com, Xiaohongshu, and VIP.comContinue reading
Accounting for around 7.5% of the global market share, Southeast Asia is the fourth largest consumer of synthetic latex polymers globally, according to Southeast Asia report from Kline’s continuous program Synthetic Latex Polymers: Global Business Analysis and Opportunities. A robust economic growth, low industry regulations, and stability in raw material prices appeal to multinational corporations and domestic suppliers, increasing the market rivalry in the region.Continue reading
Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs, sophisticated fragrances, and limited-edition collections.
Kline’s Home Fragrances: U.S. Market Analysis and Opportunities reveals that many of these luxury players record impressive gains year after year, and after observing their exhilarating new holiday collections, we expect these market movers to remain strong forces in the home fragrance space as we complete our research for 2018.
It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers a plethora of questions, some of which the report’s project manager, Naira Aslanian, is answering in the interview below.
- What changes have taken place in the beauty and personal care market in the past year, and what do these changes mean for the marketers?Continue reading
As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
At the end of July 2018, Johnson & Johnson announced it has entered a definitive agreement to acquire Zarbee’s Naturals for an undisclosed sum. Zarbee’s is a privately-held company that was started by pediatrician Dr. Zak Zarbock in 2008 with the mission of creating naturally sourced cough, cold, and immunity products for children and adults. Zarbee’s first product was a honey-based kids’ cough syrup made with vitamin C and zinc and free of alcohol, drugs, and artificial flavors. Over the last decade, Zarbee’s Naturals has grown into a broad-based health and wellness brand. This brand and others like it have disrupted the cough and cold category, where traditional marketers are struggling to see real sales growth.
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.
Kline’s experts answer some of your questions regarding the category:
Products offering glowing skin and sun-kissed, beachy hair sans days spent in the sand move up the ranks in Q2 according to Amalgam, Kline’s digital tracking service.
One of the top trends revealed by Amalgam is tanning waters, a new texture in self tanners. Several appeared for the first time in Amalgam during Q2, including Isle of Paradise Self-Tanning Water, St. Tropez Self Tan Purity Bronzing Water Mousse, James Read Gradual Tan Coconut Water Tan Mist Body, and Vita Liberata Invisi Foaming Tan Water with Mitt. Ten tanning waters rank in the top 600 in sun care in June, up from just one in March. Overall, the entire sunless tanning segment improves the score and ranking in Q2.