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The revolutionary research KlinePulse: Consumer Insights of Personal Care Innovation USA 2010 found that consumers’ attitudes toward innovation aren’t what conventional wisdom has been dictating. The surprising results may counter what product marketers and manufactures have long believed about their audience.
In the competitive arena of the fragrance market, eye appeal and originality are key. Amid a long line of celebrity endorsed perfumes, Justin Bieber’s My World and Beyonce’s Heat have seen considerable popularity. Among fashion designers, Mark Jacobs has managed to tap into
Fragrance sales constituted almost 10% of the total cosmetics and toiletries sales in the United States in 2010. While the fragrance market saw a sharp decline in 2009, this year has started to show some much needed recovery.
The surge in consumer interest in, and adoption of, natural personal care products around the globe has driven outstanding growth in this segment of the market even as the overall industry has
Consumption of janitorial and housekeeping cleaning products by commercial and institutional facilities in the United States have reached an estimated $3.6 billion in end-user dollars in 2010. The market has been affected by the economic recession, but is forecasted to grow by an average annual rate of 3.5% to reach more than $4.2 billion in
Kline & Company, with its ongoing extensive research on the global natural personal care market, has developed a unique system that divides regional and global natural brands into “truly natural” and “natural- inspired” segments by analyzing product ingredients and sourcing.
Kline’s consumer products expert Nancy Mills, will discuss the bigger picture of sustainability and the criteria that should be considered when evaluating natural brands. The subject goes beyond synthetic vs. fully organic ingredients.
Kline’s consumer products expert Karen Doskow, will discuss the latest innovations in skin care, including product offerings, ingredients and packaging that are affecting the professional and consumer products markets. Looking at the global marketplace, Karen will highlight key
We would like to invite you to a free conference, where Kline’s beauty market expert Karen Doskow, will provide an assessment of skin care products used and sold through professional channels such as Spas, beauty institutes and aesthetic clinics. Karen will discuss the
Industry performance in 2009 reflected the extended recession. Value-conscious consumers and strong competition lead household cleaning products marketers to undertake extensive promotional activity to offset sluggish sales. As Bob Markovich mentioned in
