Hair Care

Hair Care with Benefits Sells Well

As simple cleansing and conditioning of the hair is no longer enough, consumers are demanding a broader range of benefits from their hair care regimen. Hair care products with benefits such as hair hydration, scalp treatment, and fuller hair are on the rise, according to Kline’s digital beauty tracking service, Amalgam.
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Amalgam Trend Spotting

Amalgam Trend Spotting by Kline – Instant Beauty Results on the Label and on the Charts

Products that claim to provide instant results to satisfy the on-the-go consumer continue to climb the charts of Kline’s new digital tracking service, Amalgam, during Q2. Many of the products that make an appearance in the top 500 of their respective product categories highlight the count of seconds or minutes it takes to see results in their product names, and virtually all of these products improve their score and rank from Q1.Continue reading

Amalgam - New Textures

Amalgam Trend Spotting by Kline—New Textures and Glow Givers Help Hot Summer Items Move Up in Digital Sales

Products offering glowing skin and sun-kissed, beachy hair sans days spent in the sand move up the ranks in Q2 according to Amalgam, Kline’s digital tracking service.

One of the top trends revealed by Amalgam is tanning waters, a new texture in self tanners. Several appeared for the first time in Amalgam during Q2, including Isle of Paradise Self-Tanning Water, St. Tropez Self Tan Purity Bronzing Water Mousse, James Read Gradual Tan Coconut Water Tan Mist Body, and Vita Liberata Invisi Foaming Tan Water with Mitt. Ten tanning waters rank in the top 600 in sun care in June, up from just one in March. Overall, the entire sunless tanning segment improves the score and ranking in Q2.

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Endless Newbie Indies at Cosmoprof North America and in Digital Beauty

Endless Newbie Indies at Cosmoprof North America and in Digital Beauty

One thing stood out to our team as we walked the show floor at Cosmoprof North America last week—there were so many brands we had never seen before! As a firm that has been tracking the beauty industry for nearly 60 years, we had once prided ourselves on being in the know on every single brand. Those days are long gone, as the sheer number of unknown brands seems to increase exponentially each year, not only on the show floor but also in the digital beauty space, as identified by Amalgam, Kline’s new digital beauty tracker. Clearly entrepreneurship and innovation are alive and well.

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New Too Faced Life's a Festival Collection

Festival Season has Arrived, Along with its Makeup Products, and Many are Shining Online, Shows Amalgam

The U.S. music festival season, which starts in late spring and goes into the summer, draws much attention in the beauty industry for inspiring some of the most talked about trends of the year. Many beauty marketers are using the occasion to launch products specifically for these music festivals. Glitter and bold colors are among the makeup trends that are observed leading up to the 2018 festival season. In 2018, Kline’s digital tracking service Amalgam finds that some of these new products are also some of the best-selling products online. Continue reading

Salon Hair Care

Hair Detox: The Power of Clarifying Shampoos in Salons and Retail

Detoxing can be good for your body and hair! Hair? Yes, if you think about it, your hair is exposed to a number of things that affect its health: air pollution, hard water, chlorine, styling products, and even your daily shampoo. So, what can be done to rid it of these harmful elements and restore its luster? One answer is by using a clarifying shampoo.

What is a clarifying shampoo? It is a “super” shampoo with the ability to deep clean and cut through all the build-up. The frequency of usage will vary based upon how you treat your hair. If you are a product junkie, use a lot of dry shampoo, or are exposed to water with chemicals then it might make sense to use clarifying shampoos once a week.  However, if you have color-treated or dry hair, using clarifying shampoo once a month may work best for you.Continue reading

April’s Top Five Digital Beauty Winners

April’s Top Five Digital Beauty Winners

The results for April have just been released from Amalgam, Kline’s new e-commerce tracking service. Several beauty items landed at the top of the charts for the first time. Here are some that caught our attention:

Aztec Secret Indian Healing Clay has been inching up the charts since it first debuted in Amalgam last June. In April, it joined the top 10 for the first time, ranking #2 in facial skin care and #1 in masques. This 100% natural calcium bentonite clay is said to be the “world’s most powerful facial.” Most recently, we’ve found this item only at Amazon among the sites monitored in Amalgam; in prior months, it was also found among Walmart’s top sellers.Continue reading

Sun Care Products

Sun Care Products by Professional Skin Care Brands Shine Bright

Several professional skin care brands have products ranked among the top 100 sunscreen items in March 2018 reveals Amalgam, a new service by Kline. EltaMD is a key performer in the sun care space with its UV Daily Broad-Spectrum SPF 40 and UV Clear Broad-Spectrum SPF 46 in the number two and three spots, respectively. Sun care products from brands like Colorescience, Dermalogica, Murad, Dr. Dennis Gross Skin Care, and SkinCeuticals also appear, including SkinCeuticals Physical Fusion UV Defense SPF 50 and Dermalogica Solar Defense Booster SPF 50. In March 2018, all of these products improve their rankings in the sun care segment compared to the month prior, with the exception of EltaMD’s UV Daily Broad-Spectrum SPF 40, which remains in the number two position for the third consecutive month.Continue reading