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Category: Healthcare

Top Five Trends Defining the Beauty Nutrition Market

Beauty Inside Out: The Top Trends in Supplements

Beauty nutrition products continue to rise in popularity as consumers are exploring new ways to look and feel good, from the inside out. Such products have found homes in all channels of distribution—offline and online—in the United States, and their sales are projected to increase at a CAGR of 9% through 2025, according to our research.

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Top 5 Resources for the Healthcare Industry 2021

Consumer Healthcare: Top 5 Picks for 2021

Looking back at the second year of the global pandemic, we’re reflecting on the issues that shaped the consumer healthcare industry while gauging consumers’ top priorities. One of the most notable themes of 2021 was the increased demand for wellness and treatment products, a trend that is expected to continue for the next several years. Fueled by the growing interest in wellness, innovative products are launching in categories focused on immunity and the “beauty from within” market. 

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Healthcare and Wellness

Evolving Industry: Consumer Healthcare Categories Pivot Toward Wellness

The consumer self-care industry is shifting in the wake of the COVID-19 pandemic, with both consumers and retailers focusing on wellness.  According to the University of California, Davis, “Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness; it is a dynamic

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[INFOGRAPHIC] Consumer Healthcare Outlook 2021

As the COVID-19 pandemic continues to affect the world’s economies, some consumer healthcare categories are faring better than others. Timely updates from our KlinePULSE Consumer Healthcare Industry Trends: U.S. Annual Subscriptions Service provide research findings on noteworthy category developments.   One in-depth report examines the paradigm shift of consumer preference for disease prevention and maintaining wellness as opposed to disease treatment. The trend, which was emerging pre-COVID, has taken on

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Healthcare KlinePULSE Immune Support

Immune Support Has Been Accelerated by the Pandemic

While prevention and boosting immunity have always been important tools in self–care, since the COVID-19 pandemic started in the United States in March 2020, consumers have wholeheartedly embraced using various vitamins, minerals, herbs, and other products to ward off illness and help support their immune systems.  Immune support products can span multiple product types but typically include one or more of the following: 

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Sanofi Consumer Healthcare

Radical Transformation on the Horizon for Sanofi

Earlier this month, Sanofi announced a new strategic vision for its Consumer Healthcare division.  The new head of the division, Julie Van Ongevalle, shared that the company will focus on core brands and categories while pursuing first-in-class Rx-to-OTC switches in the ED and flu categories in the United States. Key components to future growth of Sanofi’s OTC business in the United

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Recent Growth Drivers in Analgesics

In what is normally a slow–growing category in the 0.5%-3.0% range for year–over–year performance, the internal analgesics category witnessed much stronger–than–average growth rates in 2020. Consumers stocked up on pain relievers and fever reducers to be prepared for coronavirus. The overall internal analgesics category witnessed sales growth of more than 6.0%, with the Tylenol brand up nearly 40% and Motrin

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Rx-to-OTC USA

Switch Sponsors Weigh Business Opportunities Against Regulatory Risk

In 2020, the U.S. market saw four new brands previously sold as prescription drugs enter the nonprescription market:  Pataday allergy eye drops  Voltaren Arthritis Pain topical NSAID  Advil Dual Action ibuprofen and acetaminophen pain reliever  Sklice lice treatment  The new switch approvals have signaled a willingness on the part of regulators to be less conservative when it comes to OTC access

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Healthcare Best of 2020

Evolving Consumer Healthcare Market Research in 2020

As 2020 concludes, we are reflecting on the priority of health and safety, and how drastically different our everyday lives are compared to just eight months ago.  We have seen major shifts toward the importance of immunity, with less emphasis on treatment of symptoms and more focus on prevention.  We have a new perspective on the evolving role consumer healthcare products play in keeping us healthy.  To help you put these major trends into perspective, below is a summary of our market studies and whitepapers that were

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