Looking back at the second year of the global pandemic, we’re reflecting on the issues that shaped the consumer healthcare industry while gauging consumers’ top priorities. One of the most notable themes of 2021 was the increased demand for wellness and treatment products, a trend that is expected to continue for the next several years. Fueled by the growing interest in wellness, innovative products are launching in categories focused on immunity and the “beauty from within” market.
Through the extensive range of reports and consulting projects we published during the year, we provided a steady stream of valuable insights and information from our experts. Here’s a closer look at our five best resources of 2021:
| 1. The Consumer Self-Care Explosion: Implications and Opportunities for Wellness & Treatment Products
Improved immunity is a key health goal for most consumers, and successful marketers need to respond swiftly. In this whitepaper, Kline experts and IRI provide their outlook on future demand for consumer healthcare products in both the wellness and treatment categories. Download whitepaper
|2. Recent Growth Drivers in Analgesics
Telemedicine services and online subscription services could bolster future gains in analgesics. Here’s how healthcare brands can pivot and thrive using these digital marketing strategies. Read more
|3. Consumer Healthcare Outlook 2021
Strong increases are expected in many categories that are focused on immunity as consumers look to these products to maintain wellness. What categories are expected to see stronger-than-usual sales and growth? Download infographic
|4. Beauty Nutrition Is Gaining New Ground
The “beauty from within” market has been growing at a rapid double-digit pace each year. Understand how personalized subscription services and social media marketing are playing key roles in attracting new customers and retaining existing ones. Watch video
|5. Immune Support Has Been Accelerated by the Pandemic
Prevention and boosting immunity have always been important tools in self-care, but during the pandemic, they have become even more imperative. Learn about the benefits of immune-support products, and discover which brands are leading in this space. Read more
If you need the latest market insights and data, be on the lookout for our 2022 reports here.