JOIN OUR TEAM

Category: Wellness

[INFOGRAPHIC] Consumer Healthcare Outlook 2021

As the COVID-19 pandemic continues to affect the world’s economies, some consumer healthcare categories are faring better than others. Timely updates from our KlinePULSE Consumer Healthcare Industry Trends: U.S. Annual Subscriptions Service provide research findings on noteworthy category developments.   One in-depth report examines the paradigm shift of consumer preference for disease prevention and maintaining wellness as opposed to disease treatment. The trend, which was emerging pre-COVID, has taken on

Know More »
Clean Label: Top 3 Largest Ingredient Categories in the United States

Clean Label: Top 3 Largest Ingredient Categories in the United States

For a product to be considered a clean-label one, ingredients are the main consideration. There are no current scientific, legal, or regulatory definitions for clean-label ingredients.  However, three main criteria are generally followed to recognize an ingredient as clean label: Ingredients should be naturally derived, non-GMO, and easily recognizable or do not have a chemical-sounding name.  

Know More »
Healthcare KlinePULSE Immune Support

Immune Support Has Been Accelerated by the Pandemic

While prevention and boosting immunity have always been important tools in self–care, since the COVID-19 pandemic started in the United States in March 2020, consumers have wholeheartedly embraced using various vitamins, minerals, herbs, and other products to ward off illness and help support their immune systems.  Immune support products can span multiple product types but typically include one or more of the following: 

Know More »
Clean Label Infographic

Navigating How U.S. Consumers Perceive “Clean” in Food and Beverages

As consumers pay an increasing amount of attention to health and well-being, they also focus on “clean” or “green” labels. The specific definition of “clean” is still open to various interpretations from consumers. Although regardless of how they describe the term, food and beverage brands take notice and label products with specific claims to appeal to consumers. Purchasing clean products is more important to shoppers in some

Know More »
Indie Beauty Brands in the Natural and Clean Beauty Space

Indie Brands to Watch in the Natural Beauty Space

As the world first entered coronavirus-related shutdowns in March 2020, natural beauty brands were suddenly tasked with offering two important points of differentiation: authenticity and the ability to pivot.   While conventional brands indeed managed to navigate the pandemic, indies were often the first to react to it. They shifted marketing campaigns, becoming more consumer-focused, personalized, and willing to consider consumer feedback. As a result, consumers gravitated toward these authentic and relatable companies, as shown in our recently published Natural and

Know More »
Natural and Clean Beauty 2021

Clean Claims Resonate in 2020 and Help Propel Natural Personal Care Products Market

While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such

Know More »
Intimate Beauty Care

Intimate Beauty Brands Lean on Professionals During Pandemic

Intimate beauty was deemed a trend poised to shape the cosmetics and personal care industry this year. Now, with the unprecedented COVID-19 outbreak, consumers have prioritized essential items such as hand sanitizers, body cleansing products, and facial skin care. So what does this mean for intimate beauty care products as we make our way through 2020?  

Know More »
Play Video
Play Video