Cannabis Beauty Takes Off in Retailers

Buzz around the “it” ingredient of 2018 continues into 2019, as negative perception continues to dwindle. Cannabis has taken over the wellness trend in all categories, including food and beverages, supplements, and personal care products. Our upcoming Cannabis Beauty: U.S. Market Analysis and Opportunities report dives deep into the regulatory status and key trends and product launches with the ingredient. The report breaks down the market by product category and competitor landscape while painting a detailed picture of the retail landscape.Continue reading

Naira Aslanian, Project Manager of Kline's Consumer Products at CEW's The Future of Cannabis in Beauty Event

How Can Marketers Overcome the Challenges of CBD?

A brief overview of our speech and participation at CEW’s The Future of Cannabis in Beauty event

Behind the ornate and historic doors of the Jonathan Club in Los Angeles, Naira Aslanian, Kline expert on CBD, kicked off the CEW Future of Cannabis in Beauty event by setting the scene of the current CBD landscape pertaining to beauty and personal care. She touched upon the market size, current regulatory and competitive landscape, and the segment’s key growth inhibitors while making growth projections for the next five years, based on our recently published Consumer CBD Products: U.S. Market Analysis and Opportunities.Continue reading

The TBD on CBD: FDA Public Hearing Highlights and Needed Actions

With the uptake of consumer CBD (cannabidiol) products rising at record growth rates, the need to assure consumers of product safety and transparency is of elevated importance.  The purpose of the FDA’s Scientific Data and Information about Products Containing Cannabis or Cannabis-Derived Compounds public hearing on May 31, 2019 was to give consumers, academia, manufacturers, health care professionals, and other constituents the forum to share their knowledge and/or point of view on CBD, along with their input and/or recommendations to the FDA. Based on the presentations and comments made by manufacturers, Kline’s top three takeaways are as follows:Continue reading

Sleepless Americans Turn to Tech Devices and Natural Products

Restful sleep remains an elusive goal for many adults and therefore, strong gains for sleep aids, including OTC sleep aids, natural sleep products, pain+sleep combination products, and sleep devices are forecast over the next five years by Kline’s Sleep Aids: U.S. Market Analysis and Opportunities study. Estimates range from 30%-40% of American adults experience symptoms of insomnia and 40 million are affected by chronic long-term sleep disorders.Continue reading

Bath & Body Works Product Offerings

From Gingham to Greatness: Bath & Body Works Leads the Pack in the Beauty and Home Fragrance Market After Almost Three Decades

While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years.

Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader posts impressive gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018. The brand places third in the beauty business behind Dove and L’Oréal Paris and took the reins this year as the market leader in home fragrances.Continue reading

Top 70 OTC Indie Brands to Watch in 2019 and Beyond

OTC indies, companies that are driving significant growth are either early adopters of a particular health trend such as Suja Life or Health-Ade Kombucha or companies that are breathing new life into iconic brands such as Infirst, Focus Consumer Healthcare, and Foundation Consumer Healthcare. These brands, collectively, generated almost $1.8 billion in manufacturer-level sales in 2018, representing more than 13% in year-over-year growth, finds the just-published OTC Indies: U.S. Analysis of Independent OTC Companies study by international market research and management consulting firm Kline.Continue reading

Natural and Cannabis Beauty Products

Curative Cosmetics and Cannabis in the Natural Beauty Market

The market for naturally positioned personal care products grows at a rapid pace of about 10% in 2018. It is primarily driven by ingredient trends, product efficacy, and brand ethics.

Skin care products make up the largest product category in the market, as the naturals movement in beauty is largely tied to wellness. One of the drivers of growth in skin care is the use of cannabis. Some of the new brands entering the market that focus on the inclusion of cannabis in facial skin care include High Five and Cannuka. Existing brands also launch cannabis-infused skin care products, such as Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil.Continue reading

CBD market heating up with retail revolution and regulatory developments

As consumers continue to show interest in cannabis products, mass retailers are embracing the products on a limited basis. CVS Pharmacy announced in March 2019 an agreement to sell Curaleaf topical CBD products in 800 of its stores across 10 states, including Alabama, California, Colorado, Illinois, Indiana, Kentucky, Maryland, and Tennessee. Walgreens also announced at the end of March it will sell CBD products in cream, patch, and spray forms in 1,500 of its stores in Oregon, Colorado, New Mexico, Kentucky, Tennessee, Vermont, South Carolina, Illinois, and Indiana.Continue reading

Home Fragrances Macro Trends: Personal Care, CBD, and More

The home fragrances industry is expanding beyond candles, reed diffusers, and wax melts to bring customers their favorite candle scents in personal care items. Liquid soap and hand cream are the standard personal care items promoted in correlation with home fragrance scents. To cater to the on-the-go consumer, new formats, such as lush body washes, sugar scrubs, body lotions, bath bombs, body mists, and scented wipes, are among the many personal care items now available. Continue reading