Independent OTC Companies

Spotlight on Fast-Growing Independent OTC Companies

Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading

Cannabis is coming — what are the implications for the U.S. consumer products markets?

As of today, every province in Canada and eight U.S. states have legalized cannabis for both medical and recreational use.  Other U.S. states are expected to follow suit in the short-term, seeing value in its therapeutic effects as well as tax revenues from the legal sale of such products.  In fact, New Jersey’s Governor Phil Murphy announced he may sign a bill to legalize cannabis use by the end of October if state lawmakers can agree on an acceptable tax rate, ranging anywhere from 10% to 25%.  The Trump administration announced last week that it intends to pursue legislation lifting the federal ban on cannabis after the mid-term election on November 6, 2018 and some predict this could happen as soon as Spring 2019.Continue reading

Spotlight on Fast-Growing Irwin Naturals Sales Up 440.0% Since 2016

Spotlight on Fast-Growing Irwin Naturals Sales Up 440.0% Since 2016

Kline will be publishing the 3rd edition of its Natural OTCs: Impact of Non-Drug Products on the U.S. OTC Market study later this month. One of the fastest-growing companies that emerged from the research is Irwin Naturals, based in Los Angeles, California. Founded in 1994, Irwin Naturals is a producer of soft gel-based herbal formulas sold in more than 90,000 retail outlets and online. The company markets a series of targeted herbal formulas in different lines for men, women, weight management, performance, and joint, heart, brain, and mood and energy support.

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NY NOW Spotlights New Candle Treasures for Holiday 2018

NY NOW Spotlights New Candle Treasures for Holiday 2018

Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs, sophisticated fragrances, and limited-edition collections.

Kline’s Home Fragrances: U.S. Market Analysis and Opportunities reveals that many of these luxury players record impressive gains year after year, and after observing their exhilarating new holiday collections, we expect these market movers to remain strong forces in the home fragrance space as we complete our research for 2018.
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Consumers’ perception of sleep aids: OTCs, natural products, and devices

Consumers’ perception of sleep aids: OTCs, natural products, and devices

The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans.

  • According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30% to 40% of adults have some symptoms of insomnia within a given year, and about 10% to 15% of adults claim to have chronic insomnia.
  • People over the age of 65 years are 1.5 times more likely to suffer from insomnia as compared to younger people.
  • According to American Sleep Association, every year, approximately 40 million Americans, if not more, are afflicted by chronic long-term sleep disorders.
  • Insomnia is considered a serious ailment, as it can lead to several other health-related problems, such as depression, as well as heart disease.

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The U.S. Home Fragrances Market

The U.S. Home Fragrances Market Senses High Growth by Embracing E-commerce and New Formats

The U.S. home fragrances market outpaces the previous year’s growth in 2017, with Internet sales playing an important role in the market’s performance. The direct sales channel advances at a rate of 10% in 2017, while candle sales through the channel grow above the rate.

“This market, especially the candles category, continues to perform well as consumers remain attracted to these products for their beautiful designs, sensory experiences, and giftable aesthetic,” comments Dana Kreutzer, Senior Analyst in Kline’s Consumer Products Practice. “Moreover, e-commerce and technology are transforming this segment with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.”Continue reading

Online sunscreen sold

Socially responsible and natural brands are among the top sunscreens sold online, according to Kline’s Amalgam tool

Kline’s digital tracking tool Amalgam regularly scans online retailers and ranks brands monthly based on a proprietary algorithm that takes customer ratings, reviews, prevalence, and duration into account. In May 2018, Amalgam’s top ranked sunscreen brands include Thinksport (#2) and Thinkbaby (#3) from Thinksocial, a company that is focused on social responsibility and using natural ingredients in its brands. Thinksport sunscreens contain zinc oxide 20% with SPF 50+ and are touted as the first sunscreens to pass Whole Foods Premium Care requirements and are rated #1 by the Environmental Working Group. Continue reading

Nutricosmetics and Natural OTCs

The Ever-growing Pursuit of Wellness Drives Both Nutricosmetics and Natural OTCs

Nutricosmetics, a concept of beauty from within, is becoming increasingly popular for beauty lovers across the world. Product offerings in various textures and forms promise to address skin concerns and help grow thicker, stronger nails and hair are offered by brands like Age Quencher, Moon Dust, and Kora Organics.

The benefits of glowing skin, wrinkle repair, boosting collagen, and hydration are no longer only found in topical creams and serums, but also incorporated into supplements and powders. Department stores, specialty retailers, mass players, and Internet sites alike are incorporating ingestible beauty products on their shelves. The key market drivers for nutricosmetics, new products, channels of distribution, and which brands are ahead of the curve will be analyzed in the upcoming Nutricosmetics: U.S. Market Analysis and Opportunities study.Continue reading

OTC Market Forces Impact Industry Growth

Internal and External OTC Market Forces Impact Industry Growth

The U.S. OTC market overall experienced 2.0% growth in 2017 with upper respiratory and topical products classes posting higher than average gains, according to Kline’s Nonprescription Drugs USA 2017 annual market study. “A strong cold and flu season in both Q1 and Q4 of 2017 drove the OTC cold and sinus market up 4.5% from 2016 levels,” says Laura Mahecha, Industry Manager for Kline’s Healthcare Practice. The topical products class posted 3.6% growth in 2017, driven by strong gains for OTC topical analgesics.Continue reading