Quality sleep is a major issue for many Americans. According to data compiled by the American Sleep Association, 50 to 70 million adults in the United States suffer from a sleep disorder. Insomnia is the most common with short-term issues reported by 30.0% of adults and regular insomnia by 10.0%. Sleep disorders tend to become aggravated with age, as 40.0% of people aged 40 to 59 years report short sleep duration, compared with 37.0% people in the 20 to 39 years age group. The National Sleep Foundation estimates that 43.0% of Americans between the ages of 13 and 64 rarely or never get a good night’s sleep on weeknights, and 60.0% experience disruptions in their sleep every night or almost every night.Continue reading
The dynamic beauty industry continues to increase, powered by new trends and product concepts, rising independent brands, and continuous investments to create the next big thing. As we’re gearing up to kick off the 44th edition of our annual Cosmetics & Toiletries USA report, we take note of the most talked-about trends started in 2018 and set to shape the face of beauty in 2019 and beyond.
Beauty à la carte
On December 12, 2018, the U.S. Congress passed the Agricultural Improvement Act of 2018, otherwise known as the Farm Bill. The bill legalizes the production and transportation of hemp and hemp products, among other things. The Farm Bill has been sent to President Trump, who is expected to sign off on it before the end of the year. Marketers of health and beauty products containing Cannabidiol (CBD), which can be sourced from hemp, have anxiously awaited passage of the Farm Bill in the hopes that it will expand the U.S. market for consumer CBD products. However, this market is still burgeoning, and uncertainty about the legality of marketing CBD products nationwide continues to perplex marketers and retailers.
The Farm Bill defines “hemp” as “the plant Cannabis sativa L. and any part of the plant, including the seeds thereof and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with a delta-9 tetrahydrocannabinol [THC] concentration of not more than 0.3 percent on a dry weight basis.” While the definition of hemp will include any part of the Cannabis sativa L. plant, it retains prior regulatory limits used to define industrial hemp by limiting permissible levels of THC concentrations to no more than 0.3%. Hemp and hemp products that meet this definition will be exempt from the definition of “marihuana” (or marijuana) under the Federal Controlled Substances Act, thereby removing it from the list of prohibited Schedule I drugs.
Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading
As of today, every province in Canada and eight U.S. states have legalized cannabis for both medical and recreational use. Other U.S. states are expected to follow suit in the short-term, seeing value in its therapeutic effects as well as tax revenues from the legal sale of such products. In fact, New Jersey’s Governor Phil Murphy announced he may sign a bill to legalize cannabis use by the end of October if state lawmakers can agree on an acceptable tax rate, ranging anywhere from 10% to 25%. The Trump administration announced last week that it intends to pursue legislation lifting the federal ban on cannabis after the mid-term election on November 6, 2018 and some predict this could happen as soon as Spring 2019.Continue reading
Kline will be publishing the 3rd edition of its Natural OTCs: Impact of Non-Drug Products on the U.S. OTC Market study later this month. One of the fastest-growing companies that emerged from the research is Irwin Naturals, based in Los Angeles, California. Founded in 1994, Irwin Naturals is a producer of soft gel-based herbal formulas sold in more than 90,000 retail outlets and online. The company markets a series of targeted herbal formulas in different lines for men, women, weight management, performance, and joint, heart, brain, and mood and energy support.
Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs, sophisticated fragrances, and limited-edition collections.
Kline’s Home Fragrances: U.S. Market Analysis and Opportunities reveals that many of these luxury players record impressive gains year after year, and after observing their exhilarating new holiday collections, we expect these market movers to remain strong forces in the home fragrance space as we complete our research for 2018.
The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans.
- According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30% to 40% of adults have some symptoms of insomnia within a given year, and about 10% to 15% of adults claim to have chronic insomnia.
- People over the age of 65 years are 1.5 times more likely to suffer from insomnia as compared to younger people.
- According to American Sleep Association, every year, approximately 40 million Americans, if not more, are afflicted by chronic long-term sleep disorders.
- Insomnia is considered a serious ailment, as it can lead to several other health-related problems, such as depression, as well as heart disease.
The U.S. home fragrances market outpaces the previous year’s growth in 2017, with Internet sales playing an important role in the market’s performance. The direct sales channel advances at a rate of 10% in 2017, while candle sales through the channel grow above the rate.
“This market, especially the candles category, continues to perform well as consumers remain attracted to these products for their beautiful designs, sensory experiences, and giftable aesthetic,” comments Dana Kreutzer, Senior Analyst in Kline’s Consumer Products Practice. “Moreover, e-commerce and technology are transforming this segment with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.”Continue reading
Kline’s digital tracking tool Amalgam regularly scans online retailers and ranks brands monthly based on a proprietary algorithm that takes customer ratings, reviews, prevalence, and duration into account. In May 2018, Amalgam’s top ranked sunscreen brands include Thinksport (#2) and Thinkbaby (#3) from Thinksocial, a company that is focused on social responsibility and using natural ingredients in its brands. Thinksport sunscreens contain zinc oxide 20% with SPF 50+ and are touted as the first sunscreens to pass Whole Foods Premium Care requirements and are rated #1 by the Environmental Working Group. Continue reading