Top Performing E-commerce Beauty Items Revealed by Amalgam

Digestive health market growth and trends

The market for digestive health products has undergone massive changes over the past several years. Once only known for the benefits of digestive health, these products now claim benefits of immune support, women’s health benefits (Ph benefits and vaginal health), nutrient absorption improvement, and even products that help with brain and cardiovascular health. Moreover, there is a wide variety of probiotic supplement forms available, such as drinks, sodas, chews, cubes, gummies, and prefilled straws. Continue reading

Natural Expo West 2018 Photo credit: newhope.com

How are natural foods, beverages, and OTCs disrupting the market for traditional OTCs?

While natural foods and beverages are the predominant focus at the Natural Products Expo West by New Hope Network each year, there were several trends Kline noted that are pertinent to natural OTCs and supplements.

The blurring of lines on health claims where foods and beverages are making claims of boosting health and immunity continues.  Claims that were once reserved mainly for nutritional supplements, vitamins, minerals, and probiotic supplements are now found on natural foods and beverages.Continue reading

Transparency and Nutritional Supplements

Transparency and Nutritional Supplements: Millennial Consumers Seek Clean Labels

There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The Clean Label Project is an independent product testing organization that tests pet and baby foods and beverages for the presence of harmful ingredients. Clean labels are found on products that contain no artificial flavors, colors, sweeteners, preservatives, GMOs, antibiotics, or hard-to-pronounce, unrecognizable ingredients. Consumers are scrutinizing labels and ingredient lists, looking for short, easy-to-read, easy-to recognize ingredient lists. They are also attracted to products that claim to be “free of” artificial dyes, preservatives, GMOs, and other synthetic substances.Continue reading

Sprucing Up for Spring: What's Trending at NY NOW

Sprucing Up for Spring: What’s Trending at NY NOW

From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show.

Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent years, according to Kline’s Home Fragrances: U.S. Market Analysis and Opportunities, and we expect to discover similar growth for these brands as we complete our research for 2017. Continue reading

Natural OTCs

What are the Key Factors Affecting the Purchase of Natural OTC/wellness Products?

Natural OTC/wellness products have seen rapid expansion in terms of sales and prominent retail shelf placement. Natural OTC/wellness products are those that usually are drug-free, may contain natural, plant-, or herb-based ingredients or vitamins and minerals, can be homeopathic, and often make claims of support, prevention, maintenance, and/or treatment of minor conditions. Common examples include probiotics for digestive health, vitamin C supplements for immune support, zinc-based products to help shorten a cold, melatonin for occasional sleeplessness, and other similar products.Continue reading

Naturals Move Up from Niche to Mainstream

Naturals Move Up from Niche to Mainstream

Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth in the United States in 2017, more than double the growth of the conventional U.S. cosmetics and toiletries market. With the recent publication of the U.S. volume of our latest report Natural Personal Care Global Series, our experts answer key questions about the market’s developments.Continue reading

Consumer Perceptions of Natural OTCs

Understanding Consumer Perceptions of Natural OTCs Important for Driving Traditional OTC Brand Gains

The U.S. market for OTCs has shown a compound annual growth rate of only 2.6% from 2011 through 2016. Most years during that five-year period the market have shown 3.0% or less year-over-year growth, with the exception of 2014 to 2015, when the market was up nearly 5.0%. This was largely driven by the return to market of previously recalled brands. By comparison, natural OTCs (which refers to non-drug, non-monograph, plant- or supplement-based, or homeopathic products that often make claims of support, prevention, maintenance, and/or treatment of minor conditions or ailments) have grown strongly by double digit gains over the same timeframe.Continue reading

Nutricosmetics

Nutricosmetics – The Business of Beauty Inside Out

The new age of beauty has dawned, where it is no longer defined by heavy makeup or performance creams, but rather beauty that comes from within. The concept of beauty and personal care has evolved over the past several years as part of a holistic approach to self-care, which promotes the notion of eating healthy and organic foods, taking supplements, exercising, and managing stress.Continue reading

Natural Beauty

Bringing Natural Beauty into the Mainstream

No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The U.S. natural personal care market is thriving, recording strong growth of nearly 10% in 2016, with forecast growth to continue along the same trajectory for 2017, according to our Natural Personal Care Global Series report.

While previously only found in upscale specialty food retailers like Whole Foods, natural beauty has gone mainstream, entering traditional retailers, such as Target and CVS, in recent years, and the category continues to expand on the retail scene throughout 2017. Continue reading

Digestive Immunity

Digestive Immunity is a Hot Growth Category Propelling Sales of Probiotics

Digestive disorders affect nearly 70 million people in the United States, or about 20% of the population. Alongside this dramatic number, a growing number of consumers seek to improve immunity and understand the strong link between the digestive and immune systems. These two groups of consumers help to propel strong sales of probiotics. The market for digestive health products is growing at over 20% in 2016, finds Kline’s just-published Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities study. Continue reading