Digestive Immunity

Digestive Immunity is a Hot Growth Category Propelling Sales of Probiotics

Digestive disorders affect nearly 70 million people in the United States, or about 20% of the population. Alongside this dramatic number, a growing number of consumers seek to improve immunity and understand the strong link between the digestive and immune systems. These two groups of consumers help to propel strong sales of probiotics. The market for digestive health products is growing at over 20% in 2016, finds Kline’s just-published Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities study. Continue reading

Home Fragrances Market Movers

Home Fragrance Market Movers: Indies Fuel Sales

Luxury players continue to win, moving the market forward with unique product designs and sophisticated fragrances. According to the recently published Home Fragrances: U.S. Market Analysis and Opportunities report, the mass trade class remains the key contributor of market sales while luxury players are expected to inch the segment out in 2017. Alternate channels of distribution, such as boutique beauty retail specialty stores, e-commerce, and person-to-person sales, account for nearly 45% of the market share, up from 35% just five years ago. Standout performers in these channels include Illume, Nest, and Diptyque.Continue reading

Nutritional Health and Wellness Products

Nutritional supplements aimed at specific health issues and backed by scientific studies experience gains

Select vitamin brands aimed at eye and brain health had significant sales gains in 2016, according to Kline’s just-published Nonprescription Drugs USA 2016 study. Preservision adult multivitamins for eye health, which is marketed by Valeant Pharmaceuticals, experienced sales growth over 20.0% in 2016, driven by a switch from print to television media for the brand and claims that “only Preservision’s formula has been proven to reduce the risk of progression of moderate to advanced Age-related Macular Degeneration (AMD) in the National Eye Institute’s Age-related Eye Disease Study (AREDS).” Preservision contains high potency antioxidants and minerals, such as 1,000mg omega-3 fatty acids, lutein, and zeaxanthin, and claims to be “the only clinically proven formula.”Continue reading

Digestive System OTC Treatment

Is an ounce of prevention worth more than a pound of OTC treatment for digestive ailments?

One area that shows much higher rates of growth than monograph OTC digestive products are brands that offer claims of improving digestive health and immunity. Probiotics, prebiotics, and digestive enzymes all offer prevention of digestive ailments, including constipation, and improve regularity. Many brands in these market segments are able to achieve high double-digit gains as they are used on a daily basis, and consumers, therefore, make frequent repeat purchases. Kline’s upcoming Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities study will contain complete analyses of this market and sales, growth, and market shares of the leading brands and companies.Continue reading

Consumers’ perception of sleep aids: OTCs, natural products, and devices

After significant gains in recent past, sales of OTC sleeping aids slow, but alternatives show promise

Findings from our upcoming Nonprescription Drugs USA study estimate that sales of OTC sleeping aids post 3.4% growth to reach $244 million at the factory level in 2016.

After seeing significant growth rates ranging from 50.0% to 15.0% per year in the recent past, the market for OTC sleeping aids is still growing, but at a much slower pace. ZzzQuil (Procter & Gamble), Unisom (Sanofi), and private-label sleeping aids posted growth while the rest of the market was flat or declining in 2016. Continue reading

Beauty Sleep

Getting More Beauty Sleep

As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat the aging process, a major concern of at-home beauty device users.

Savvy consumers that incorporate technology and gadgets into their everyday lives are trying new products like sleep tech devices and at-home beauty devices as a solution to bettering themselves. However, despite the strong growth, both markets are small and still considered to be in their infancy.Continue reading

Advanced Technologies in Personal Care Formulations

Technological Advancements in Ingredient Formulations: From Probiotics to Neuro-cosmetics

While today’s consumers continue to show a preference to natural or naturally-derived products, they also see high efficiency as a must-have feature in cosmetic products. Simultaneously, end users look for solutions to new skin concerns, such as the harm from blue light and infrared radiation. To meet the demand, manufacturers shift their focus to more advanced product technologies, such probiotics, cell-derived actives, and neuro-cosmetics.


From your lunch to skin care routine: probiotics

Well-positioned on the food market, probiotics are now used to cultivate “skin-friendly” bacteria in cosmetic formulations, responding to aging and specific skin care concerns. Several cosmetics companies already offer probiotic-based skin care products. Continue reading

U.S. OTC Market

Strong Gains for Select Brands and Companies Among U.S. OTC Market Softness in 2016

The U.S. OTC market posted 2.2% growth overall from 2015 to 2016, according to Kline’s venerable Nonprescription Drugs USA annual market assessment study. However, topical analgesics, nasal allergy medications, herbal products, and contraceptive products posted much higher rates of dollar sales growth. The calendar year of 2016 was marked as being a weak cold and flu season, which put a damper on sales of many OTC upper respiratory brands and market segments. However, in contrast, nasal allergy sprays grew by double digits, driven by growth of newer Rx-to-OTC switch brands, Flonase Allergy Relief (GlaxoSmithKline), and the addition of Rhinocort Allergy Spray by Johnson & Johnson to the market. This rapid uptake of nasal allergy sprays resulted in a small decline in sales of oral allergy medications. Continue reading

Photo credit: Natural Products Expo

New Natural OTCs Displayed at Natural Products Expo

This year’s Natural Products Expo West was a huge event with over 80,000 attendees walking multiple floors of the Anaheim Convention Center. Much of the displays focused on millennials with products that appeal to their desire for sustainability and natural ingredients. Farm-to-tablet sourcing was a major theme echoed by several nutritional supplement exhibitors. Mega Foods’ Blood Builder uses beets as its main ingredient and claims to help cleanse the blood. The company actively promotes that the beets used to make Blood Builder are all grown from sustainable farms in the United States.Continue reading

“Best Practice Guidelines for Probiotics”

New Scientific Guidelines for Probiotics Emerge

Transparency, ingredients, and clear labeling are important to consumers of nutritional supplements and probiotics. These are also substantial to reputable manufacturers in these markets looking to educate consumers on product benefits and to distance their brands from products on the market with less science supporting their claims and benefits.

In January 2017, the Council for Responsible Nutrition and the International Probiotics Association collaboratively published “Best Practice Guidelines for Probiotics” as a proactive set of voluntary, scientifically-based guidelines to encourage responsible production and marketing of dietary supplements and functional foods that contain probiotics. Continue reading