
Transparency and Nutritional Supplements: Millennial Consumers Seek Clean Labels
There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The
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There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The

From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home

Natural OTC/wellness products have seen rapid expansion in terms of sales and prominent retail shelf placement. Natural OTC/wellness products are those that usually are drug-free,

Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth

The U.S. market for OTCs has shown a compound annual growth rate of only 2.6% from 2011 through 2016. Most years during that five-year period

The new age of beauty has dawned, where it is no longer defined by heavy makeup or performance creams, but rather beauty that comes from

No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The

Digestive disorders affect nearly 70 million people in the United States, or about 20% of the population. Alongside this dramatic number, a growing number of

Luxury players continue to win, moving the market forward with unique product designs and sophisticated fragrances. According to the recently published Home Fragrances: U.S. Market

As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat