The latest release of Kline’s LubesNet database, on January 27, 2021, marked a significant milestone in its history: 15 consecutive years of offering market data and insight into the global finished automotive and industrial lubricants industry. LubesNet presents, through a user–friendly and intuitive platform, global, regional, country market, market segment, product type, and viscosity grade lubricants demand data featuring a five–year historical view, 2020 base year view, and two forecast year views. This latest release includes Kline’s assessment of the impact of COVID-19 by country market with a comparison to 2019 demand, plus Kline’s forecast for recovery as markets emerge from lockdowns and economic activity returns to pre-pandemic levels.
From its humble beginnings in 2006, when it featured coverage of 33 country markets, to the 15th release and the addition of Bahrain, Bulgaria, and Slovenia, LubesNet now covers a total of 66 country markets. Subscribers to LubesNet have come to expect new features and content in each release, such as:
- Improved database platform, interface, dashboard, and overall data presentation
- Expanding views of synthetics penetration by country and product type
- Introduction of PCMO and HDMO demand by country for API Service Category and ACEA Oil Sequence
- Expanding supplier market share by country and market segment, now featuring more than 220 suppliers
- And for the 15th annual release, PCMO and HDMO demand for 0Ws at the country level, now reported by individual viscosity grade, e.g. 0W-8, 0W-16, 0W-20, 0W-30 and 0W-40
We are particularly excited to offer the additional layer of granularity for this important and most dynamic product category. For example, in the sample LubesNet data query, comparing 0W-XX PCMO demand in the United States, Japan, and Germany on a (i) volumetric, (ii) percentage of total PCMO and (iii) CAGR basis for 2020 and 2029, some very interesting trends can be observed. These include penetration of synthetic PCMO, the influence of passenger vehicle OEMs as it relates to factory fill and subsequent service fill demand, and the impact of EV penetration on PCMO demand.
LubesNet is a powerful tool to aid in the development of internal product and business strategy, and equally important, to equip business development staff to more effectively engage with B2B customers, as it relates to identifying long–term business trends, sales strategies, and buying decisions. Subscriptions to LubesNet are on a 12-month basis and are fully customizable to meet every subscribers’ individual needs. There are no license or number–of–user restrictions, and access to LubesNet is through Kline’s proprietary myKline online portal.