physicians dispense skin care products online

[TREND 9] Dispensing Skin Care Physicians Go Digital

[TREND 9] Dispensing Skin Care Physicians Go Digital

physicians dispense skin care products online

The current pandemic has pushed physicians to dispense skin care products more often than before, as this was their major source of revenue during the lockdowns both in Europe and the United States. More than two-thirds of the physicians we surveyed in our recently published report cited that their retail business of skin care products has grown in 2020. What has contributed to this positive result?​

Many physicians are shifting to digital initiatives such as virtual consultations and tele-medicine to promote their services and products while engaging their patients. Several physicians have also launched websites to serve as a source of consumer-friendly information on skin care conditions, along with cosmetics and aesthetic treatments. Professional skin care marketers also increased their digital initiatives to support their physician accounts. ​

Physician-dispensed skin care brands have pivoted to e-commerce in a unique way by creating microsites this year. This concept allows consumers to replenish their favorite professional skin care products online through a unique URL that is linked back to their physician, while at the same time allowing the brands to support their physicians by giving them a commission for each transaction. Additionally, sales through third-party e-tailers like Dermstore and through brand websites fueled growth of professional skin care products.​

#klinetrends #kline2020countdown #ecommerce #beauty #retail #cosmetics #skincare

Follow our 2020 COUNTDOWN CALENDAR for the 30 biggest trends HERE

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shift to e-commerce

[TREND 8] E-COMMERCE Is Queen in Beauty

[TREND 8]E-COMMERCE Is Queen in Beauty

shift to e-commerce

This year, the beauty industry is witnessing one of the strongest shifts to e-commerce ever. The transformation began in March 2020 with the onset of the COVID-19 pandemic, causing the omnichannel approach to lose relevance as many brick-and-mortar retailers were forced to shutter. The change to digital will be accelerated as health and safety standards may encourage consumers to permanently use alternate methods to purchase products. ​

In this new beauty marketplace, a strong e–commerce presence is vital to surviving the pandemic. Today, the e-commerce channel accounts for more than 15% of beauty industry sales, up from almost nothing only a decade ago. Sales growth for 2020 is on track to surge by more than 20%. Virtual consultations, events, and try-ons, as well as online communities, live chatbots, and payment installment programs, are all strategies marketers are using to lure consumers online. Pick-up-and-go and delivery services also saw and will continue to see spikes in usage well into 2021.

#klinetrends #kline2020countdown #ecommerce #beauty #retail #cosmetics

Follow our 2020 COUNTDOWN CALENDAR for the 30 biggest trends HERE

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Male Grooming: U.S. Market Analysis and Opportunities

Male Grooming: U.S. Market Analysis and Opportunities

Base Year: 2018
Published June 2019
Regional Coverage: United States

A robust analysis of the dynamic market for male grooming products, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. The consumer survey takes a deep dive into the various triggers and influencers of purchase decisions and identifies unmet needs of the consumers.


Male Grooming Products: U.S. Market Analysis and Opportunities is an analysis of the market for products marketed exclusively to men. This report does not include products marketed to both sexes, even though clearly men purchase and use a significant portion of those. The market study of this report will track the male grooming market, which is broken out into six product classes:

  • Deodorants and antiperspirants (spray, stick, rollon, and gel), excluding crystal deodorants and deodorant sheets
  • Fragrances (eau de toilettes, parfums, colognes, aftershaves)
  • Hair care products (conditioners, shampoos and styling products)
  • Personal cleansing products (bar soap and body washes)
  • Shaving products (creams and gels), excludes razors and blades
  • Skin care products for men (facial skin care and hand and body lotions)

This analysis covers consumer purchases in the United States through all channels:

  • Direct sales (social selling, home shopping, info-mercials, and the Internet)
  • Department stores
  • Mass outlets (mass merchandisers, drug stores, food stores, and warehouse clubs)
  • Specialty (vertically integrated stores and cosmetics specialty retailers)
  • Professional (salons and spas, doctors’ offices)

Table of Contents


  • Scope
  • Sources and methods

Market Overview

  • Key learnings
  • Trends and developments
  • Market size and growth
  • Category highlights
  • Competitive landscape
  • Future outlook to 2023


Profiles of categories is provided for each of the product categories listed in Table 1. Information provided in each category profile includes:

  • Category developments
  • Sales and growth
  • New product trends
  • Sales by company and brand for 2017 and 2018
  • Retail outlet breakdowns
  • Marketing activity
  • Outlook to 2023

Consumer Survey

The following detailed analysis is provided:

  • Demographics of male grooming product purchasers and users
  • Key grooming concerns men want to address
  • Gaps in the market that consumers would like
  • Influencers of purchasing decisions
  • Frequency of purchase
  • Growing purchase channels


Deodorants and antiperspirants
Fragrances (eau de toilettes, parfums, colognes, aftershaves)
Hair care products (conditioners, shampoos, and styling products)
Personal cleansing products (bar soaps and body washes)
Shaving products (creams and gels, excludes razors and blades)
Skin care products (facial skin care and hand and body lotions)

Report Benefits

This report enables subscribers to identify business opportunities by analyzing the dynamics in this hard-to-track industry, understanding market growth factors, the competitive landscape, and future trends. The report will provide:

  • An understanding of market growth and unmet needs
  • A perspective on leading players, as well as the smaller, up-and-coming ones
  • A resource to augment business plans with reliable insights and data
  • The identification of potential acquisitions, merger candidates, and strategic alliances
  • An understanding of market growth and future trends

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Lash Enhancer

Lash Enhancer Products and Services: U.S. Market Brief

Lash Enhancer Products and Services: U.S. Market Brief

Base Year: 2018
Published October 2018
Forecasts to 2022
Regional Coverage: United States

This report explores the dynamic market of consumable lash enhancement products, including both lash and brow growth accelerator products available for take-home purchase through retail stores and professional outlets, as well as lash extensions applied at lash bar studios and in salons.

This report helps subscribers to:

  • Identify the leading lash growth product marketers and key lash bar studios and quantify their sales and growth
  • Compare the various lash extension offerings through lash bar studios and understand what styles, thickness, length, and curl consumers opt for most
  • Identify the key retailers of lash growth products and compare price points across the different trade classes (direct, mass, premium, and professional)
  • Assess the key growth drivers in this market and what the opportunities are for the future

Report Contents


Executive Summary
This presentation-style chapter includes:

  • Overview of key findings
  • Market size and growth of lash growth enhancer products
  • Estimated sales and growth of lash extension services in salons
  • Product offerings and new product activity
  • Competitive landscape
  • Outlook

Brand Profiles
Brief profiles of approximately 10 eyelash growth brands (see Table 1), including the following information:

  • Overview and offerings
  • Estimated sales and growth (2016 and 2017)
  • Distribution
  • Marketing activities

Lash Bar Channel Analysis

  • Market size and growth of lash bar studios
  • Brief profiles for approximately five lash bar studio chains (see Table 2)

NOTE: This study will cover any and all lash enhancer product players as part of the scope. These few have tentatively been selected to be profiled in detail.

* Subject to charter subscriber input

Table 1: Select Examples of Brand
Snapshots Provided
Grande Cosmetics
Lash Food
Luna Netcar
Public Beauty
Rodan + Fields
The Queens Pegasus
Table 2: Select Lash Bar Studios to
be Profiled
Amazing Lash Studio
The Lash Lounge
Lash Spa Studio

Scope & Benefits

Lash Enhancer Products and Services: U.S. Market Brief provides a detailed independent appraisal of this fast-moving market and will explore market opportunities and challenges for beauty manufacturers.

  • Covers lash and brow growth/regrowth accelerator products and serums that make lashes longer and/or fuller after several days/weeks of application
  • Includes prescription eyelash enhancers (e.g., Latisse)
  • Covers all consumer channels of distribution in the United States, including professional outlets
  • Includes lash extension services
  • Excludes mascaras, false eyelashes, and eyelash curlers
  • Excludes surgical procedures, such as eyelash transplantation
  • Excludes hair regrowth products for the scalp (e.g., minoxidil)


This report assists beauty market participants in identifying opportunities within the lash enhancer space. Specifically, it will help subscribers:

  • Develop business strategies by understanding the trends and developments driving the lash enhancers category
  • Design your product development, marketing, and sales strategies
  • Develop market-entry and market expansion strategies
  • Identify the key companies best positioned to take advantage of emerging market opportunities


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Cosmetics Industry Spotlight

Cosmetics Industry Spotlight

The $350+ billion global cosmetics industry is comprised of six main product classes: fragrances, hair care, makeup, oral care, skin care, and toiletries. According to our research, skin care products i, account for about 30% of global sales and is the largest product class. The market that changes frequently, with new innovations, shifts in consumer preferences, and mergers and acquisitions altering the landscape each year presents new niches and opportunities… lesser known spaces that are often untapped. Therefore, Kline research, rigorously tracking information for the beauty and cosmetic market, has shifted priority on these new niches and now offers a full range of market research reports that examine these otherwise unmonitored spaces, including professional beauty, natural cosmetics and personal care, beauty devices, and alternate channels of distribution.

General Cosmetics and Personal Care Market

When Kline first started reporting on the cosmetics market in the 1960's with the inaugural edition of its Cosmetics and Toiletries research report, cosmetic packaging was mainly in glass bottles and jars. Many of today’s stalwart brands like Dove and Clinique were just debuting. The number of working women was on the rise, significantly boosting sales of color cosmetics. The competitive landscape was highly diversified, with producers falling distinctly into one of three buckets: soap, drug, and cosmetic.

By the 1970's, the disco era was in full swing, giving way to cosmetic collections featuring glittery eyes and full lips. Cosmetic packaging had begun to shift to plastic containers and cardboard boxes. Olay (then Oil of Olay) was acquired by Richardson-Merrell and quickly expanded into a category leader. Maybelline and Avon were also among the leading players, and the newbie list included Caress, Irish Spring, and Coast.

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