Strategy & Business Growth

Our Practice

Kline provides pragmatic advisory services for our clients leveraging our industry expertise and expert network. In our core areas of experience – specialty chemicals, lubricants and petroleum specialties, and professional beauty – Kline can be counted on for having the depth of domain expertise and functional consulting skills to solve your business issues and help implement solutions. Our strategy development programs involve internal and external analysis, option assessment, and strategy development. Scenario development work is supported by forecasting and predictive analytics. Our services include:

  • Growth strategy
  • Go-to-market model & channel strategy
  • M&A/due diligence
  • New business entry
  • Opportunity identification

Our Experience

Examples of our consulting assignments are provided below, organized by industry. Please contact us to learn more about our project work and capabilities.

Chemicals / Specialty Chemicals

  • Specialty chemicals: strategy review of all business segments (leading global company)
  • Personal care ingredients: strategic options and path forward (business unit of leading chemical company)
  • Nutrition ingredients: opportunity assessment and strategy development in natural ingredients
  • Hydrocarbons in lithium-ion batteries: market opportunity assessment
  • Lithium-ion battery separators: growth strategy in automotive LiB separators in EU
  • Ingredients: growth opportunities and strategy development (leading fragrance & flavor supplier)
  • Biomedical materials: opportunity assessment of materials and solutions (for leading health & nutrition company)
  • Elastomer additives: growth opportunities and strategy (leading supplier of performance additives and chemical intermediaries)

Energy / Lubricants Value Chain

  • Lubricants: industry sector specific futurecasting to understand shift from product to service and the emergence of the solution-based model
  • Lubricants (Europe): strategy review for a European-based global lubricant player
  • Lubricants (Asia): R&D strategy and roadmap review for Asian lubricant company
  • Industrial lubricants: profitability improvement levers for a global major’s industrial lubricants business
  • Regional lubricant blender: global strategy development in the Middle East (outside of client’s home market)
  • Novel bio-based lubricants molecule: market potential and penetration curve modeling
  • GI refinery: lube block profitability analysis and operation optimization strategy
  • Polyethylene waxes: opportunity identification and evaluation of market potential and entry requirements

Consumer Goods / Beauty; Professional Beauty

  • Professional nail care: market strategy support
  • Home fragrance: growth strategy for premium brand
  • Professional hair colorants: service strategy development
  • Hair care: competitive positioning strategy – value brand segment
  • Beauty devices: go-to-market model – strategic option development (US market entry)
  • Bath & body products: post Covid market forecast scenarios
  • Hair growth treatment: strategy and partner assessment
  • Skin care: market entry strategy support (new anti-aging skin care brand)

Featured Insight

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Our clients in the lubricants, baseoils, and additives value chain require pragmatic and impactful ways to direct their strategies and commercial practices toward achieving the SDGs and carbon impact objectives relative to their industries. The paths that they set today will be of critical importance as regulators, investors, customers, and employees demand transparency, commitment, and a clearly defined, measurable plan of action.

Vice President and Practice Head, Energy

Practice Leaders

Sr. Vice President, Management Consulting

Vice President and Practice Head, Chemicals

Vice President, Consumer Products

Vice President and Practice Head, Energy

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