janitorial cleaning market research

New Janitorial Research from Kline & Co.

The overall professional janitorial and housekeeping market is growing slowly but steadily and, in general, tracks the slow increase in the U.S. population. Each end-user segment has its own growth dynamics based on how its number of guests, students, residents, patients, or visitors are changing.  

Concentrates continue to be a popular form for many jan/san cleaning chemicals because they are efficient to ship and store. Various floor cleaning products are continuing a slow decline as new and remodeled construction use flooring surfaces that require less maintenance and treatment overall. However, some cleaning chemicals, especially hydrogen peroxide, are increasing with rising interest from healthcare and education. “Green” cleaning chemicals—with newer products that are promised to be just as or even more effective than conventional chemicals and now at an equitable price—are slowly gaining credibility and market acceptance by education end users who seek to lead in this area given their “child/young adultsafe” environments. State governments are also trying to show leadership in encouraging green adoptionnot just the traditionally environmentalist West Coast states but now also a pact of states in the Northeast. Overall, the U.S. economy is showing improvement in employment, construction, and manufacturing. All of these factors help drive sales of janitorial cleaning products upward and help make end users of these products slightly less pricesensitive than during recessionary periods. 

Kline & Company, a global market research and consulting firm serving the industrial and institutional cleaning products industry, has started research on its largest I&I market study. The  Janitorial and Housekeeping Cleaning Products  study incorporates detailed, structured research with over 1,000 end-use decision makers at building service contractors and in healthcare, hospitality, foodservice, education, government, commercial office buildings, industrial, retail, and transportation industries.  End users are surveyed about usage patterns, product form preferences, anticipated spending changes, purchase channels, critical buying factors, green cleaning, and other important trends impacting demand for cleaning products. 

Additionally, the research includes in-depth discussions with chemical suppliers, privatelabel companies, distributors, trade groups, and others knowledgeable about the market.   

This report provides a complete analysis of the market by product, end use, supplier, and distribution channels in the United States.  It will be published in June 2020 and features a written report and interactive online database.  The study covers floor care, hand care, hard-surface, odor control, carpet care, and air and fabric refresher products.  Also provided in the report are:  

  • The current and future outlook for key product segments, including challenges in the floor care sector and emerging opportunities in hand care, odor control, and other segments 
  • Current and future outlook for building service contractors, including penetration rates, purchases, and other key factors and trends 
  • Analysis of acquisition activity, including a perspective on ways in which new ownership may change the competitive landscape and market dynamics 

This report can be purchased in its entirety or in smaller sections, as is the case with all of Kline’s I&I Cleaning studies. If you have interest in learning more about how this study can help your organization prioritize opportunities, inform product development, and target new customers, please contact us. 

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