NuFace is an excellent example of how a firm can lean into social media to introduce consumers to the benefits of technology ― in this case, microcurrent ― in an educational and entertaining way.
Tera Peterson, co-founder of the brand, has created a home for ongoing dialogues via her Instagram account. There, she shows different ways consumers can use the NuFace devices ― from brow lifting to jaw sculpting. Peterson also regularly invites guests like makeup artist Bobbi Brown onto her IG live broadcasts.
Through social media, the brand has added to its strong following and educated consumers on how the NuFace family of products can address skin care concerns. For additional brand insights, follow our Beauty Devices Global Series report.