Effectiveness of U.S. Crop Protection Company Channel Incentives: An Overview and Analysis

Scope

• A detailed, independent overview and appraisal of the 2023 channel incentives offered by basic and generic pesticide suppliers
• Ranking of the top 10–12 Ag Chem suppliers, based on client input
• Research on programs that account for approximately 80% of sales volume​
• Highlights of select products in 2023 with significant changes in price, supply, or programs​
• Highlights of how suppliers are adjusting 2023 programs per the supply chain dynamics

• Value of current programs will be shown through:​​
  • Cash cost​
  • Percentage of sales represented by programs​
• Impact of industry consolidation on incentive programs​
• Programs detailed by target audience:​
  • Distributor​
  • Retailer
  • Grower

INCLUDES EXCEL-BASED DATA RESULTS

Table of Contents

Introduction​​

Supplier Ranking by Program Effectiveness​

Sale and Program Splits by Company​

• Sales and Program Splits by Company​
• Total Sales by Supplier and Pesticide Type​
• Supplier Incentive Program Dollar by Pesticide Type​
• Supplier Program as a Percentage of Sales and Pesticide Type​
• Types of Distributor, Retailer, and Grower Programs by Select U.S. Crop Protection Suppliers​

Descriptions and Examples of the Various Types of Programs​

• Distributors​
  • What do the programs look like at the various levels?​
  • How does the distributor’s headquarters interact/communicate with the field?​
• Dealer​
• Reseller (single step segments)​
• Grower

Value of Programs​

• Cash cost, percentage of sales represented by various programs shown by the manufacturer​
• Apparent effectiveness of existing programs​
• Attitudes toward programs by the target audience (likes, dislikes, and suggestions)​

Management of Programs by Channel Members​

• Tracking system employed​
• Personnel employed for managing programs​
• Communications​

Effects on 2023 Programs​

Impact of the Current Ag Economy on Incentive Programs ​

Supplier Incentive Details by Supplier​

Report Benefits

This report serves as an excellent resource for crop protection manufacturers for developing and executing distributor, retailer, and grower incentive plans, providing:

• A highly reliable and independent assessment of competitive incentive programs of the major crop protection suppliers
• An assessment of likes, dislikes, and suggestions relating to current crop protection incentive plans to help marketers increase the effectiveness of their programs
• Assistance for manufacturers in planning future incentive programs in the highly competitive marketplace