Effectiveness of U.S. Crop Protection

Effectiveness of U.S. Crop Protection Company Channel Incentives: An Overview and Analysis

Regional Coverage: United States

Base Year: 2021
Published: Q3 2022

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Base Year: 2024
To be Published: Q3 2024

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This study provides an appraisal and ranking of the Crop Protection Supplier incentive programs, to help understand their effectiveness and the potential payout for each of the three sales channels—distributors, retailers, and growers.


  • A detailed, independent overview and appraisal of the 2023 channel incentives offered by basic and generic pesticide suppliers
  • Ranking of the top 10–12 Ag Chem suppliers, based on client input
  • Research on programs that account for approximately 80% of sales volume​
  • Highlights of select products in 2023 with significant changes in price, supply, or programs​
  • Highlights of how suppliers are adjusting 2023 programs per the supply chain dynamics
  • Value of current programs will be shown through:​​
    • Cash cost
    • Percentage of sales represented by programs
  • Impact of industry consolidation on incentive programs
  • Programs detailed by target audience:
    • Distributor
    • Retailer
    • Grower


Table of Contents


Supplier Ranking by Program Effectiveness

Sale and Program Splits by Company

  • Sales and Program Splits by Company
  • Total Sales by Supplier and Pesticide Type
  • Supplier Incentive Program Dollar by Pesticide Type
  • Supplier Program as a Percentage of Sales and Pesticide Type
  • Types of Distributor, Retailer, and Grower Programs by Select U.S. Crop Protection Suppliers

Descriptions and Examples of the Various Types of Programs

  • Distributors
    • What do the programs look like at the various levels?
    • How does the distributor’s headquarters interact/communicate with the field?
  • Dealer
  • Reseller (single step segments)
  • Grower

Value of Programs

  • Cash cost, percentage of sales represented by various programs shown by the manufacturer
  • Apparent effectiveness of existing programs
  • Attitudes toward programs by the target audience (likes, dislikes, and suggestions)

Management of Programs by Channel Members

  • Tracking system employed
  • Personnel employed for managing programs
  • Communications

Effects on 2023 Programs

Impact of the Current Ag Economy on Incentive Programs ​

Supplier Incentive Details by Supplier

Report Benefits

This report serves as an excellent resource for crop protection manufacturers for developing and executing distributor, retailer, and grower incentive plans, providing:

  • A highly reliable and independent assessment of competitive incentive programs of the major crop protection suppliers
  • An assessment of likes, dislikes, and suggestions relating to current crop protection incentive plans to help marketers increase the effectiveness of their programs
  • Assistance for manufacturers in planning future incentive programs in the highly competitive marketplace

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