Impact of COVID-19 on the U.S. Cosmetics & Toiletries Market

Base Year: 2019
Published:​ March 2020
Regional Coverage: United States

A special bonus installment from the 45th edition of Kline’s Cosmetics & Toiletries USA Annual Service, with scenario forecasts that predict the possible impact of the COVID-19 pandemic on the U.S. cosmetics and toiletries industry.

Scope:

  • Fragrances​
  • Hair Care​
  • Makeup​
  • Skin Care​
  • Toiletries
  • Scenario forecasts (Worst Case, Likely Case, Best Case) from  2019 through 2024 by category​
  • All channels of distribution

Report Contents

Introduction

  • Scope​
  • Assumptions​
  • Sources and Methods​

Overall Market Forecast

  • The Situation​
  • Probable Impact by Category​
  • Forecast Sales by Category​
  • Original 2018-2019 Forecast​
  • 2019-2024 Forecasts (Worst, Likely, Best)​
  • Historical Growth During and After Last Recession

Forecasts by Category

2019-2024 Forecasts (Worst, Likely, Best) for each of the individual categories listed in Table 1. Categories are clustered as follows:

  • Rescue Categories​
  • Everyday Essentials​
  • Soothing Solutions​
  • Can-Wait Categories
TABLE 1. CATEGORIES COVERED​​
FRAGRANCES​ ​HAIR CARE​ MAKEUP​ SKIN CARE​ TOILETRIES​
  • Fragrances for men​
  • Fragrances for women​
  • Hair coloring products​​
  • Hair styling/sprays​​
  • Multicultural hair care​​
  • Shampoos and conditioners​​
  • Eye makeup​​
  • Face makeup​​​
  • Lipsticks and lip glosses​​​
  • Nail polishes​​
  • Baby care​​​
  • Facial skin care​​​​
  • Hand and body lotions​​​​
  • Lip balms​​
  • Skin care for men​​​​​
  • Sun care​​
  • Deodorants and antiperspirants​​
  • Personal cleansing (bath & shower)​​​
  • Personal cleansing (hand sanitizers + liquid hand soaps)​​​​
  • Shaving products​​

Report Benefits

This report serves as an excellent resource for manufacturers and retailers of beauty and personal care products. Specifically, this report assists subscribers by providing:

  • Actionable forecasts on the potential impact of COVID-19 for each category
  • Data on market performance during the last recession
  • Expert commentary on each category

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