PRO Pulse: U.S. Independent Salon Market Performance Index

Base Year: 2020
To be Published Quarterly
Regional Coverage: United States

A fact-based assessment of the U.S. salon industry as salons reopen and emerge from the COVID-19 shutdowns and beyond.

Scope

  • Indexing monthly revenue performance of both salon service and retail product categories from Kline PRO, our proprietary program that provides an unbiased view of the professional care industry based on hard, transactional data collected from a panel of thousands of salons.

EASY AT-A-GLANCE FORMAT

Report Contents

Services

TABLE 1. SERVICE TYPES​
Haircut​​
Hair coloring
Styling​​​​
Texturizing
Treatment
Other goods and services

Salon Retail

TABLE 2. PRODUCT CATEGORIES​
Conditioners​
Hair styling products and sprays​​​​
Shampoos
​Treatments
​Kits/promotions

Report Details

  • Revenue by Service Types (Table 1) and Product Categories (Table 2) for each month of 2020 is indexed to the same period YAG
  • Excel format
  • Updated each quarter with monthly views

Report Benefits

This report is a timely and easy-to-understand resource to measure consumer responsiveness and demand for salon services and products. It will also:

  • Offer actionable data on the market’s reaction to each category
  • Provide sales, marketing, and management personnel the most up-to-date transaction-based data
  • Complement forecast models for business planning

Price Anchor

Posted in .