Salon International London 2023 Recap From Tech Breakthroughs to Hair Health and Education

Salon International London 2023 Recap: From Tech Breakthroughs to Hair Health and Education

Salon International London 2023 recently wrapped up, leaving beauty enthusiasts—including our own Industry Expert Giorgi Zarnadze, in our Beauty and Wellbeing space, who was on site—buzzing with excitement. This annual event once again proved to be a beacon of innovation, networking, and inspiration for the professional hair care industry.

From new tech and product launches to the ever-important role of education in the salon industry, below we delve into the key highlights of the event:

Technological Advancements

Treatwell, the event’s main sponsor, along with other brands such as Vagaro, Zenoti, Timely, Beu, and Phorest, took center stage with their latest salon software offerings. This area gained significant attention due to the increased need for salons to better optimize their operations, from appointments to inventory management.

Treatwell booth


Schwarzkopf Professional highlighted its cutting-edge device SalonLab Smart Analyzer, which analyzes hair health to provide personalized hair care recommendations.


SalonLab Smart Analyzer by Schwarzkopf Professional

Yuv introduced its innovative smart color technology that empowers hair colorists to create precise and unique hair color formulations, with pH control and translucency-opacity adjustments. This advanced system ensures consistent and flawless results for each client. The game-changing product opens up creative possibilities, allowing stylists to offer highly customized and one-of-a-kind hair colors.

Yuv booth


Another remarkable product that drew attention was The Super Soft Shower. This revolutionary showerhead system combines natural minerals that clean, purify, and soften the water with laser-cut discs, which promise to create a more powerful showering experience.


The Super Soft Shower

Rising Categories

Olaplex and K18 had substantial booths to showcase their bond builders, underscoring the increasing enthusiasm for innovative and effective hair care solutions, particularly those centered on enhancing hair health and repair.


Olaplex and K18

In hair color, Schwarzkopf Professional displayed new product launches, including Igora ZERO AMMONIA and Blond Me new Barbie Hair Care Collection. Meanwhile, Manic Panic, Indola with PCC, and Revlon Professionals with Nutri Color Filters presented their revamped formulations, providing attendees with the opportunity to explore their latest product updates.


Blond Me and Igora ZERO AMMONIA by Schwarzkopf Professional

Salon Education, Tools, and Equipment

Sassoon Academy‘s presence at the event has once again confirmed the importance of education in the industry. It offered ABC | Cutting Hair the Sassoon Way books for cut and color, which garnered a considerable amount of attention, highlighting the industry’s commitment to nurturing talents and skills.

Sassoon Academy

Additionally, brands such as Dowa International, Scissor Shout, Dyson, Its Electric, and Wahl UK made an impact with their latest tools and equipment. Their massive presence emphasized the crucial role that quality instruments play in delivering exceptional results for consumers.


Hair Extensions

A diverse range of Asia-based companies offered natural hair extensions, reflecting the growing competition faced by local premium brands in this category, many of which also exhibited their products at the event.

For the latest insights and data on 30 professional hair care markets representing 85% of the global sales, turn to our recently published Salon Hair Care Global Series report. Get a sneak peek at key findings, including quick market view, growth by channel, competition, and more, by downloading our fact sheet or scheduling a complimentary session with an industry expert.

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