Manager – Food & Nutrition, Market Research {Parsippany, NJ}
Manager – Food & Nutrition, Market Research {Parsippany, NJ}
Manager – Food & Nutrition, Market Research {Parsippany, NJ}
Strong Rx-to-OTC Switch Performance and Holistic Marketing Drive Solid OTC Drug Market Growth in 2011, According to Kline
Aided by the launch of Rx-to-OTC switch brand Allegra (Sanofi-Aventis) and strong growth of private labels, allergy relief products grew 16.3% in 2011 to become the fastest growing category on the U.S. OTC drug market, according to the Nonprescription Drugs USA 2011 report by international consulting and research firm Kline & Company. The U.S. OTC drug market posted a gain of 2.4% reaching $21.4 billion in 2011 at the manufacturers’ level.
Worldwide consulting and research firm Kline & Company announced Eric Vogelsberg as the head of the firm’s global M&A and Corporate Development Practice. The move recognizes Vogelsberg’s work to expand Kline’s M&A portfolio from an acknowledged leader in the development of market and competitive intelligence for buy-side transactions to a full-service, global M&A, and corporate development advisory. In addition, the firm announced that Glyn Johnson will lead the Practice’s efforts in Europe, leveraging his years of successful transaction experience and longstanding relationships with financial clients and industry leaders.
The revolutionary research KlinePulse: Consumer Insights of Personal Care Innovation USA 2010 found that consumers’ attitudes toward innovation aren’t what conventional wisdom has been dictating. The surprising results may counter what product marketers and manufactures have long believed about their audience.
Kline & Company, a worldwide consulting and research firm, announced a groundbreaking new research initiative designed to gather research on climate change and its implications for agribusiness companies in the U.S. region.
A shocking 52% of Americans are struggling to afford the necessities, and for many even that is a stretch, according to the WSL/Strategic Retail’s report How America Shops®: Megatrends 2012 However, American shoppers are moving on and coming back to shopping. After years of economic slowdown, retail sales are slowly rising although the defining word for
Estée Lauder’s acquisition of a minority share in India-based spa products marketer Forest Essentials has not only landed the cosmetics giant a stake in the country’s biggest selling spa brand, it may also pave the way for Forest Essentials to expand globally, according to analysts at worldwide consulting and research firm Kline & Company. Kline’s consultants predict the move could spur future expansion in Lauder’s specialty retail strategy to capture a bigger piece of the $6.3 billion personal care market in India.
Analyst – Consumer Products – Kline Market Research (KMR) {Gurgaon or Hyderabad, India}
Analyst – Chemicals & Energy – Kline Market Research (KMR) {Gurgaon or Hyderabad, India}
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |