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Beauty’s Best Kept Secret

Beauty’s Best Kept Secret: Awareness of At-home Beauty Devices Remarkably Low while Satisfaction is High Among those in the Know, Finds Kline’s Research

Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to the recently published Beauty Devices: Global Market Brief by worldwide consulting and research firm Kline & Company. Meanwhile, awareness is low with “didn’t know about them” as the second most commonly given reason from those who have not yet tried an at-home beauty device.

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Market Research: Everyone’s Doing It: Personal Care Marketers Go Social

The cosmetics and toiletries marketing environment is rapidly transforming, spurred by technological advances and the adoption of new media and marketing methods. Sales through alternate purchase channels have enjoyed a remarkable growth in the past year, with beauty sales via the Internet increasing at a compound annual growth rate (CAGR) of 26% between 2005 and 2010, according to Kline’s recent research on beauty retailing in the United States. Moreover the 2011 holiday season burst with new promotions where consumers looking for the best deals turned to online platforms.

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Professional Nail Care

After Years of Stagnancy, Nail Enhancements Take Off

Powered by the nail enhancements category, the global professional nail care market rebounds, increasing by over 6% in 2017, according to our soon-to-be-published Professional Nail Care: Global Market Brief. Resurging interest in the dipping powder systems and the launch of new hybrid gels are among the key drivers moving this market forward. With approximately 18%

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Cosmoprof Asia 2015

Nine Things That Make Cosmoprof Asia Stand Out

I did not really know what to expect from Cosmoprof Asia. I was invited there as a speaker to talk about two out of many beauty market segments that Kline analyzes: natural personal care and professional nail care. During my two-day visit to the show, I came to realize that it differed in many ways

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Skin Care Market Analysis and the Shopper’s Perspective

Kline Partners with WSL/Strategic Retail to Deliver In-depth Skin Care Market Analysis and the Shopper’s Perspective

To help companies understand every facet of the U.S. skin care market and its channels and shoppers, Kline is joining forces with WSL/Strategic Retail, a global retail strategy and shopper insights specialist headed by Wendy Liebmann, CEO and Chief Shopper and Candace Corlett, President. WSL/SR is highly respected for helping its clients build innovative retail strategies

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Capabilities of Synthetic Biology

Synthetic Biology: Changing the Face of Personal Care

In the last 20 years, billions of dollars have been spent on the development of more sustainable fuels and chemicals. Yet this revolutionary threat has not lived up to the hype. Chemical companies dealing with low oil prices and margins have every right to be skeptical of the bio-based solutions that have pretty much failed

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Rx-to-OTC Switches Energize Solid OTC Drug Market Growth

Rx-to-OTC Switches Energize Solid OTC Drug Market Growth

Rx-to-OTC switch brands continue to be major game changers on the OTC market, whether promoting strong gains or causing steep declines. Traditional OTC lines are delivering growth as they have expanded to meet consumer needs with the Centrum (Pfizer) and One-A-Day (Bayer) vitamin lines. Both of these lines using broad reaching marketing campaigns have had success with new product launches.

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