Over the past two years, national drugstore chains have added upscale brands and in-store skin care consultants in an effort to attract customers to the local drugstore for cosmetics and skin care purchases. A new study recently launched by Kline & Company aims to find out if these tactics are working.
There are significant opportunities for OTC marketers in the area of brain health. This is an area of serious concern for many individuals who either have the disease or wish to avoid succumbing to it. Current prescription drugs offer treatment for individuals with advanced levels of dementia and Alzheimer’s disease, with mixed results. However, many consumers, seeing first-hand results of brain disease in elderly parents and relatives, are eager to maintaintheir own brain health and prevent or delay the onset of dementia or Alzheimer’s disease.
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With a population of more than one billion and a growing taste for Western sophistication, India has become one of the fastest growing markets for cosmetics and toiletries, according to a newly published study by worldwide consulting and research firm Kline & Company. Sales of cosmetics and toiletries grew a whopping 12.6% in 2006, and marketers are recognizing the tremendous potential in this budding market.
The efforts of government agencies and product marketers to convince Europeans of the importance of better oral care appears to have paid off as sales of oral care products jumped more than 6% in 2006, according to a newly published study by global management consulting and market research firm Kline & Company.
Fueled by consumer concern about the long-term impact of chemicals in products they use every day, brands positioned as “natural” and “organic” are in high demand and comprise one of the fastest growing segments of the personal care products industry. Kline & Company, a global management consulting and market research firm, recently announced two new market research studies that will help subscribers separate perception from reality and identify sustainable business opportunities in this fast-developing market space.
Researcher-Consumer Products-Kline Market research (KMR) {Gurgaon or Hyderabad, India}
Manager – Food & Nutrition, Market Research {London, United Kingdom}
Manager – Food & Nutrition, Market Research {Prague, Czech Republic}
