Focus Shifts to Body Care and Lashes as Key Trends Contribute to Market Growth

Focus Shifts to Body Care and Lashes as Key Trends Contribute to Market Growth

In the ever-changing beauty industry, specific trends revive categories and indicate white space and opportunities.

Lash extensions and consumable eyelash- and eyebrow-enhancing products have become a key trend in beauty in recent years as women opt for alternatives to heavy makeup and move toward effortless beauty with products that deliver long-term results. Our recently published Lash Enhancer Products and Services: U.S. Market Brief reveals that both segments, lash extension services and consumable lash and brow growth accelerator products, achieve healthy growth in 2018. Continue reading

Natural Products

Growing Online Ratings for Solution-based Natural Products

A new era of naturals has begun, with solutions-oriented naturally positioned products launching in various categories, stretching from facial treatments to lash boost products and antifungal foot creams. Such products are penetrating the facial skin care category the fastest, with naturally positioned acne treatments, peels, and microdermabrasion and anti-aging products making their way into the Amalgam Digital Beauty Product Tracker by climbing up the ranks in their respective treatment segments.Continue reading