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NuFace is an excellent example of how a firm can lean into social media to introduce consumers to the benefits of technology ― in this case, microcurrent ― in an educational and entertaining way. Tera Peterson, co-founder of the brand, has created a home for ongoing dialogues via her Instagram account. There, she shows different
In our recently published reports—Professional Skin Care Global Series: Market Analysis and Opportunities and Physician-dispensed Skin Care: Perception and Satisfaction Survey—we learned about the ideal “prescription” that makes this $6 billion global market for professional skin care products thrive. Some of the most important key areas that skin care market players should consider are: Emerging
According to our recently completed consumer research on at-home beauty devices usage, all signs point to China as being the most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues. The younger population are the ultimate “beauty junkies” Our research queried women from six dynamic markets:
Anti-aging is the single largest product type in the global personal care market and a key growth engine for the entire industry. It has been outpacing the total beauty growth; higher priced luxury brands, which include many anti-aging products, showed the largest gain last year.
Kline’s Nikola Matic, drawing upon many years of extensive and international market-research, will be at in-cosmetics Barcelona on April 17, 2012 where he’ll share timely specialty actives insights and trends gleaned from Kline’s recently published report Specialty Actives in Personal Care 2011: Multi-Regional Market Analysis and Opportunities.
The U.S. market for professional skin care products is showing signs of recovery as the economy starts to rebound. However, consumers still have tight budgets and continue to be cautious with their spending, especially on
