Paula’s Choice: Internet-Favorite Skin Care Brand Is Joining the Unilever Family
The latest acquisition in skin care is Unilever’s purchase of digital-led brand Paula’s Choice, announced on Monday. This signals the continuation of Unilever’s buildout of prestige brands, as Paula’s Choice will join the company’s prestige family alongside notable skin care brands, such as Dermalogica, Murad, and Tatcha, among others. The substantial online visibility of Paula’s