The latest acquisition in skin care is Unilever’s purchase of digital-led brand Paula’s Choice, announced on Monday. This signals the continuation of Unilever’s buildout of prestige brands, as Paula’s Choice will join the company’s prestige family alongside notable skin care brands, such as Dermalogica, Murad, and Tatcha, among others. The substantial online visibility of Paula’s Choice, alongside its clinical-grade ingredient focus and accessible price points, has been a key success factor for the brand in recent years. Under the new ownership, it is anticipated that the brand will leverage these strong suits while further expanding its reach in the market through new distribution partners and product innovation. For additional brand and skin care insights, follow our Cosmetics & Toiletries USA report.
Tag Archives: cosmetics market research
Five Black-Owned Beauty Brands to Watch
As Kline continues to celebrate the many achievements of the Black community in the beauty space, we’re highlighting five game-changing brands and their creators.Continue reading
Therapeutic Skin Care Sees Continued Sales Boom
While skin care continues to steadily grow, there is a segment known as therapeutic skin care that has performed particularly well in 2018 and is expected to have another unprecedented year of growth in 2019. Therapeutic and dermatologist-recommended products not only include facial care but also hand and body products for skin care issues like eczema; they also include sun care. According to our Cosmetics and Toiletries USA report, this segment includes brands such as Eucerin, CeraVe, Cetaphil, and Neutrogena, to name a few. Combined, these brands exhibited growth of 7.1% in 2018 and total nearly $3 billion at the retail level.Continue reading
Driving Sales Through Brick-and-Mortar Beauty
While e-commerce continues to be a staple in the shopping habits of many consumers, brick-and-mortar retailers are combating this by offering consumers exclusive, experiential opportunities available only in stores. According to our recently published report, Beauty Retailing: U.S. Channel Analysis and Opportunities, retailers are utilizing immersive shopping to lure consumers back into stores.Continue reading
The Key Drivers of the U.S. Beauty Industry
Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant slowdown in sales in some categories.
Indie brands, such as Beautycounter, Juice Beauty, and Glossier, contribute to the strong growth of facial skin care. These brands use their innovation and unique positioning to carve out a niche segment of the market, often appealing to millennials or clean beauty enthusiasts. Many also look to expand into other categories, such as makeup, with new launches and may help in rebounding the struggling product class. Tatcha launches The Silk Canvas in 2018, bringing its skin care expertise to the makeup class via the primer.Continue reading
Key Takeaways from CEW’s Product Demonstration
Last week, we attended CEW’s Product Demonstration, where hundreds of products and brands showcased their newest innovations. While the sold-out event demonstrated overall themes across beauty categories, such as sustainability, wellness, and personalization, here are some fundamental trends that caught our attention.Continue reading
First Findings from the Cosmetics & Toiletries USA Report
As we are in the process of conducting the research for our soon-to-be-published flagship Cosmetics & Toiletries USA report, we’re sharing a few insights that came to light so far in an interview with the report’s research team.
What continuing trends are we noticing this year?
Some of the major trends that continue to impact the beauty market are clean and sustainable beauty. The ingredient of the year is cannabis, which grows more popular with increased legalization in the United States. Meanwhile, investments, mergers, and acquisitions continue into 2018 and beyond as companies look to take advantage of new, trendy indie brands in the marketplace.Continue reading
Megatrends Predicted to Rule the Beauty Industry in 2019
The dynamic beauty industry continues to increase, powered by new trends and product concepts, rising independent brands, and continuous investments to create the next big thing. As we’re gearing up to kick off the 44th edition of our annual Cosmetics & Toiletries USA report, we take note of the most talked-about trends started in 2018 and set to shape the face of beauty in 2019 and beyond.
Beauty à la carte
Booming Indies Feed Growth in Multiple Beauty Categories
Nature-inspired products, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the U.S. cosmetics and toiletries market. Recording solid growth of 4% in 2017, the ever-evolving beauty market is poised for another year of success.
As we begin our research for the 44th edition of our legendary Cosmetics & Toiletries USA 2018 report, encompassing five product classes and 19 product categories, we take note of important developments and highlights. Continue reading
