Cosmetics & Toiletries

The Key Drivers of the U.S. Beauty Industry

Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant slowdown in sales in some categories.

Indie brands, such as Beautycounter, Juice Beauty, and Glossier, contribute to the strong growth of facial skin care. These brands use their innovation and unique positioning to carve out a niche segment of the market, often appealing to millennials or clean beauty enthusiasts. Many also look to expand into other categories, such as makeup, with new launches and may help in rebounding the struggling product class. Tatcha launches The Silk Canvas in 2018, bringing its skin care expertise to the makeup class via the primer.Continue reading

The cosmetics & toiletries market in the United States

First Findings from the Cosmetics & Toiletries USA Report

As we are in the process of conducting the research for our soon-to-be-published flagship Cosmetics & Toiletries USA report, we’re sharing a few insights that came to light so far in an interview with the report’s research team.

What continuing trends are we noticing this year?

Some of the major trends that continue to impact the beauty market are clean and sustainable beauty. The ingredient of the year is cannabis, which grows more popular with increased legalization in the United States. Meanwhile, investments, mergers, and acquisitions continue into 2018 and beyond as companies look to take advantage of new, trendy indie brands in the marketplace.Continue reading

Beauty Megatrends

Megatrends Predicted to Rule the Beauty Industry in 2019

The dynamic beauty industry continues to increase, powered by new trends and product concepts, rising independent brands, and continuous investments to create the next big thing. As we’re gearing up to kick off the 44th edition of our annual Cosmetics & Toiletries USA report, we take note of the most talked-about trends started in 2018 and set to shape the face of beauty in 2019 and beyond.

Beauty à la carte

Continue reading

Booming Indies Feed Growth in Multiple Beauty Categories

Booming Indies Feed Growth in Multiple Beauty Categories

Nature-inspired products, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the U.S. cosmetics and toiletries market. Recording solid growth of 4% in 2017, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 44th edition of our legendary Cosmetics & Toiletries USA 2018 report, encompassing five product classes and 19 product categories, we take note of important developments and highlights. Continue reading

Amalgam Trend Spotting

Amalgam Trend Spotting by Kline – Instant Beauty Results on the Label and on the Charts

Products that claim to provide instant results to satisfy the on-the-go consumer continue to climb the charts of Kline’s new digital tracking service, Amalgam, during Q2. Many of the products that make an appearance in the top 500 of their respective product categories highlight the count of seconds or minutes it takes to see results in their product names, and virtually all of these products improve their score and rank from Q1.Continue reading

U.S. Cosmetics and Toiletries Market

U.S. Cosmetics and Toiletries Market Going Full Steam Ahead

It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers a plethora of questions, some of which the report’s project manager, Naira Aslanian, is answering in the interview below.

  • What changes have taken place in the beauty and personal care market in the past year, and what do these changes mean for the marketers?Continue reading
Endless Newbie Indies at Cosmoprof North America and in Digital Beauty

Endless Newbie Indies at Cosmoprof North America and in Digital Beauty

One thing stood out to our team as we walked the show floor at Cosmoprof North America last week—there were so many brands we had never seen before! As a firm that has been tracking the beauty industry for nearly 60 years, we had once prided ourselves on being in the know on every single brand. Those days are long gone, as the sheer number of unknown brands seems to increase exponentially each year, not only on the show floor but also in the digital beauty space, as identified by Amalgam, Kline’s new digital beauty tracker. Clearly entrepreneurship and innovation are alive and well.

Continue reading

Cosmetics & Toiletries USA

The U.S. Cosmetics and Toiletries Industry Continues its Growth Trajectory

Governed by rapid changes and constant newness, the U.S. cosmetics and toiletries market is picking up the pace in 2017, growing by almost 1% faster than in 2016. New trends and exciting product launches are in, while consolidations in the industry continue, with several key shifts among the top players. As our annual flagship report – Cosmetics & Toiletries USA is now in publication with most of the chapters already being available, Naira Aslanian, the report’s project manager, answers questions on key discoveries. Continue reading