Clean beauty has held many definitions over the years, and while an industry standard remains blurred, substantial progress has been made in product education and
Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth
No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The
The dynamics of the natural personal care market are impressive, attracting more and more players that want to profit from the lucrative opportunities this market